“We increased productivity 21x with Wideo. We also reduced costs by 88%. Everyone who has seen our videos believes that an agency created them.”

German-Espitia
German Espitia  Co-founder of Tribes

 

Getting past the planning stage of a marketing video can be a major challenge when your business lacks the creative resources to establish a video production schedule that is in tune with customer appetite and with the rest of your digital strategy. Having the right video editing tools can benefit every step of the video creation process.

Since Tribes App opted to use Wideo for their online communication over outsourcing an agency, they’ve greatly increased productivity, reduced costs, and have received great feedback for their promotional videos.

Challenge

Tribes is a mobile application and social productivity tool.

For their launch, Tribes sought to reach a wide audience with direct and effective video advertisement on their website and social media platforms. Tribes wanted to find an alternative video solution that gave them more control over their content creation and produced professional results.

“We needed to produce video to promote our app. Previously, we had hired agencies and video producers to make videos. This gave us really great results, but the costs were extremely high. I found Wideo and decided to try it and give it a chance,” says German Espitia, co-founder of Tribes.

In half an hour I made a video using the templates and graphic libraries that Wideo offers for free. When I showed the final video to my business partners their response was: “What video agency did you use to make it?” That moment proved that the quality of video that you achieve with Wideo is on a professional level.

Solution

With Wideo, Tribes can create videos at a lower cost and in less time than they had done with agencies and producers. Now, they draw inspiration from Wideo’s templates, adding their own design tweaks to create fresh and unique content.

“In half an hour I made a video using the templates and graphic libraries that Wideo offers for free. When I showed the final video to my business partners their response was: “What video agency did you use to make it?” That moment proved that the quality of video that you achieve with Wideo is on a professional level,” says German.

Results

Tribes is now able to create professional-quality video for their digital strategy and the needs of their customers, greatly reducing costs and production time.

“We resolved to use Wideo for our communication from that point on and have been able to reduce costs by 88%. Now, we can complete a project that would take us three weeks to do in just one day. That’s how Wideo helped us increase productivity 21x. We’re very satisfied with Wideo,” says German.

Now, we can complete a project that would take us three weeks to do in just one day. That’s how Wideo helped us increase productivity 21x.

No one knows your brand (and your customers) better than you do

One of the biggest advantages to taking video video production in-house—aside from the high costs of hiring an agency—is that you have a direct link to business operations and the personalities shaping company culture.

This intimate knowledge is essential for forming creative, on-brand, and emotionally appealing communication. The team or individuals that will be conceptualizing and creating the video content are also invested in your business success.

Video marketing doesn’t have to be a big-budget production. With the right storyboard and video design, you have the tools to create videos to grow your business.

 

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