The Video Marketing Blog

Trends, tips and guidelines for video marketers.

Unsplash images integration

Unsplash images integration

Get more than 400k images with our new Unsplash integration Thanks to our new strategic integration with Unsplash, you can search for images and insert them into your videos without having to leave the work area.   Why we’ve integrated Unsplash in the Wideo Editor At...

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5 Steps to Using Personalized Video in SaaS Email Campaigns

5 Steps to Using Personalized Video in SaaS Email Campaigns

Just like social media is central to video strategy, email marketing is central to distribution of personalized videos.

Melding the experience of receiving an email addressed to you personally with that of watching a video that speaks to you directly will distinguish your startup SaaS company in the minds of prospective customers. Personalized video is impactful because it speaks to one instead of many.

So what steps do you have to take to use personalization technology in your email campaigns? Here is a brief overview.

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