An explainer video introduces, explains, and advertises your company in a short clip that is usually 2-3 minutes in length. This sounds pretty useful just from the get-go but the question is, does your company really need one? Maybe you have a nice website, plenty of site traffic, and a small but reliable customer base, so would an explainer video aid your company in any necessary way?
On the other hand, say your company is just starting out and currently building a budding reputation and customer base, should an explainer video be on your current list of priorities? Here are the top 5 benefits that can come from having an explainer video. Find out for yourself!
Rising to a Professional Level
Any John Doe with Internet access can put together a simple website these days. Making a professional looking website can be as easy as choosing a template. What an explainer video can do is add that touch of professionalism to your company page. When customers see explainer videos it tends to say that the company is reliable and hard working.
It brings your company an appearance of legitimacy and reliability that will be vital to your company’s online persona. This is because you’re showing possible clients that you’ve invested time in explaining your company, which this translates into customers assuming that you’ve invested time in creating your product as well.
Here’s an example – an Explainer video on why you need a website!
In this day and age, nothing is truly original, so whatever you are selling to possible consumers, there are probably a few hundred competing companies, at least, who are selling the same thing to the same possible consumers.
This is where your explainer video can help set you apart from those other companies by highlighting your unique angle on the product. The catchier and more innovative the video, the more customers will remember your company rather than your competitors.
So website traffic for your company isn’t a problem but the number of sales could do with a boost. Explainer videos have had a history of helping to increase conversion rates. Instead of asking possible customers to explore your site for all their information (which most won’t do) you make the sell on the landing page using your video. You explain why they should choose your product over your competitors, you show them their payment options, and you show them where the need to click if they are interested.
In 2-3 minutes, you’ve sold them your product, and they are clicking the purchase button.
A great example of this is the company CaseComplete, who thought that they would raise their conversion rate by a mere 5% using their new explainer video. Their conversion rate ended up increasing by 23% instead.
Promotion, Promotion, Promotion
Video is a standalone tool that can be used on any social media site, as a link in an email signature, web publications, etc. Once you have an explainer video, repurpose it everywhere you can. Having this tool allows you to reach more people without asking them to commit to visiting your web page first. Customers who might have never visited your site will be able to view the video and hear about it in your words.
We offer a wide range of animated templates that are specifically designed to create the most effective explainer videos. Here is just one example:
Increase Your Visibility
Every company wants to appear on the first page of a Google search. That is the dream but it is no easy feat and now Google has leaned towards sharing mixed media, i.e., video, and images, on the first page of results over some more conventional websites. This is where your explainer video comes in as a big help for you to jump up some search rankings!
Statistics say that the chances your will site will make it onto the first page of a Google search is multiplied by 50 if you have a video! Take note though that you need to make sure your tag words and video title are optimized for SEO and that you send video sitemaps to the search engine. From doing just those things, you’ve bumped up your visibility on the internet astronomically.
So whether you are a brand that has already made a name for itself with a community or your company is just starting out, explainer videos can increase the potential of what your company has to offer to the masses.
Artwork by zhaolifang/Vecteezy.com