The Video Marketing Blog

Trends, tips and guidelines for video marketers.

5 Steps to Using Personalized Video in SaaS Email Campaigns

5 Steps to Using Personalized Video in SaaS Email Campaigns

by | February 28, 2017 |

Just like social media is central to video strategy, email marketing is central to distribution of personalized videos.

Melding the experience of receiving an email addressed to you personally with that of watching a video that speaks to you directly will distinguish your startup SaaS company in the minds of prospective customers. Personalized video is impactful because it speaks to one instead of many.

So what steps do you have to take to use personalization technology in your email campaigns? Here is a brief overview.

read more
Good Ways to Increase Conversions for Your Landing Page Video

Good Ways to Increase Conversions for Your Landing Page Video

by | March 14, 2017 | , ,

Successful landing pages share many of the same ingredients. A careful blend of clear call to action, sense of urgency, trust signals, and relevant visuals and copy hold great influence over how long people stick around your website.

Video encompasses all these elements; when done right, it can increase your landing page conversions and overall engagement.

read more
How to Use Personalized Video to Win Customers Throughout the SaaS Sales Funnel

How to Use Personalized Video to Win Customers Throughout the SaaS Sales Funnel

by | March 8, 2017 | ,

With video content and especially personalized video, timing is crucial for getting people to watch and take action. However, identifying these customer moments is not always clear-cut. Even the distance between the top of the funnel and the middle of the funnel is full of steps that can lead to the next one—or lead people out of your marketing funnel completely.

read more