How to make a training video starts with a problem most teams discover too late: employees stop watching. A strong one teaches a single outcome, covers one skill, runs briefly, includes captions, and ends with a quick check for understanding. Why Employees Skip...
The Video Marketing Blog
Trends, tips and guidelines for video marketers.
How to Make a Product Demo Video That Shows Value, Not Just Features
by Mateo Bosco | October 27, 2026 | Video How-to
Learn how to make a product demo video that shows value, not just features. Script outcomes, edit cleanly, and keep demos up to date.
How Teams Use Wideo to Create AI Videos
by Mateo Bosco | October 27, 2026 | AI
Explore AI video creation for teams with Wideo. Create engaging videos together, streamline collaboration, and bring ideas to life faster.
How to Make an Explainer Video: From Brief to Publish
by Mateo Bosco | October 27, 2026 | Video How-to
Learn how to make an explainer video with a practical workflow: one viewer question, a tight script, storyboard, style choice, voiceover and measurement.
How to Write a Video Script: Structure, Pacing, and Examples
by Mateo Bosco | October 27, 2026 | Wideo Tips
Learn how to write a video script with a reusable structure, pacing guidance, and scene-by-scene examples you can apply to business videos right away.
CapCut AI for Business Video: What Works and What Doesn’t
by Mateo Bosco | October 27, 2026 | AI
CapCut AI for business video: what its AI features do well, where teams hit limits on brand control and volume, and who should keep using it.
How to Use Luma AI to Generate Video from Text and Images
by Mateo Bosco | October 20, 2026 | AI
Learn how to use Luma AI to turn text and images into short videos for marketing. Practical steps, prompts, use cases, and post-production tips.
Pika AI for Video: What’s New and How Business Teams Can Use It
by Mateo Bosco | October 20, 2026 | AI
Discover how Pika AI helps business teams create engaging videos quickly. Learn the latest features and practical use cases for 2026.
Seedance Explained What It Is and How Businesses Use It
by Mateo Bosco | October 13, 2026 | AI
Seedance matters because business video production fails in the same places again and again. Shot-to-shot drift, awkward pacing, clumsy audio, and review cycles that swallow the margin. Seedance deserves attention if it reduces those costs on real campaign work, not...
Runway AI: Business Video Creation Limits and Real Use
by Mateo Bosco | October 13, 2026 | AI
Explore how Runway AI transforms video creation for business. Understand features, costs, and limitations to decide if it fits your marketing or training needs.