It’s easier than ever to promote your products and services with video ads, a tactic that’s traditionally been reserved for branding rather than direct response. However, YouTube is changing this paradigm by introducing new ad formats and video features aimed at...
Are you looking for ways to increase your ecommerce sales? Video marketing might be the answer you are looking for. Video marketing is not a new trend. But the way it has evolved and is being used is certainly new. Video marketing is a very effective strategy to boost...
Have you ever wondered why we feel attracted to videos and stories? The reasons why you should use video and storytelling for your business. This content is part of a talk I've been invited to give to students at Digital House, a digital school. Are you using video?...
In the past years, we’ve witnessed a phenomenal rise in social network activity. With the popularization of social media platforms like Facebook, Twitter, and Instagram, it’s no surprise for why businesses are jumping on the online marketing bandwagon! If you...
Learn how to set up a Facebook Cover Video to make it fit perfectly in the cover area without losing important visual information. A few months ago you may have noticed that Facebook started slowly rolling out the video cover images feature for Facebook pages....
Just like social media is central to video strategy, email marketing is central to distribution of personalized videos.
Melding the experience of receiving an email addressed to you personally with that of watching a video that speaks to you directly will distinguish your startup SaaS company in the minds of prospective customers. Personalized video is impactful because it speaks to one instead of many.
So what steps do you have to take to use personalization technology in your email campaigns? Here is a brief overview.
In today’s online world, businesses have seconds to win over customers with video; that makes it tempting to pack a list of benefits and calls to action into an explainer or other marketing video. Why should you avoid this temptation? Packing a bunch of information into a video is simply not as convincing nor memorable as telling a story with that information. And in order to inspire your viewers to take action, you need to convince them.
Explainer videos are a common introduction to video marketing for many businesses. Explainers encapsulate your services or products into visuals and a clear, easy-to-follow narrative—a feat that is not always achieved to the same effect in web page or text format.
Something simple and sweet for the occasion: a Mother’s Day video greeting card for you to customize.
The goal of social video is to encourage engagement and sharing among your target audience.