So you know what you want to say: your message is clear, you know your audience, and you’ve got it all set out. When the time comes to start designing and creating your video, sometimes it’s hard to know exactly how to put it together visually. Too many options, objects and colors: Pff, whatever. But creating visual harmony in your videos is definitely something you shouldn’t by-pass: the way you present yourself, your idea, or your product is fundamental in catching a viewer’s eye and gluing it to the screen. Nowadays, the aesthetic bar is set quite high. These simple and useable tips are great to provide clarity, appeal, and cohesion for your videos.
It’s important to create a video that follows a color palette. Not only will it help to give your video a clean, crisp look, it will help with the readability of your video. There are countless options that you can choose from that are appealing and interesting. Here are just a few examples.
You can even choose customize your background colors or copy any color code you like in the Wideo editor, by choosing “Custom Color” and adding in the letter or number code.
- Tip: Set to choose backgrounds and fonts in a color scheme that contrast between each other. This is a basic yet important element in design because it makes your video stand out. Give it that extra freshness instead of letting it go flat.
- Want to use pastel colors? To create a neutral effect to your images or background, you can either increase the transparency or decrease the saturation on the advanced filters.
- Monochrome style: This implies using one color or shades of one color. This will give you a sleek, minimalist look that often works well for professional-looking videos. The example here works on grey, but the little added colors of red, yellow, and green hello to create a little needed “pop”.
Image and Text Hierarchy
The recently updated Wideo brought a revamped object tab that sorted images into styles: Icons, Flat, and Sketch, and Holidays. This is convenient as it helps you to keep your videos visually cohesive and easily stick to one style.
When choosing your images, it’s important to determine the hierarchy of your objects. This means fixing the elements into an order of importance. The larger object will be the first place your viewer will place their eye. Make sure that an image you want to feature comes up first, front and center. Alternatively, headlines or important information should be in bold and/or capital letters, and body text should be smaller. Smaller texts or images have a more supplementary feeling; they add to your design but are not central to your message, and the eye draws on them last.
- Tip: Keep a balance between the number of images and text on your slide. Don’t overcrowd too much, or leave it too empty.
Fonts are crucial, and probably one of the elements where you have to think most about who the design is for, as they appeal to different audiences.
Is this a business presentation or a video designed for students? A party invitation or a story about your brand? This will automatically set the tone for your whole video.
- Choose a legible font for longer text that needs reading.
- San-Serifs have a modern look and work well on screens and web. These are great for presentations or posting on to social media, and look very sleek.
- If you want to combine fonts on one page, make sure they combine well, not clash. This will help your viewer “absorb” information better instead of becoming distraught by a change in design.
- More easy-going, playful fonts can be used for more informal occasions or purposes.
If you’re designing a presentation for your brand, make sure that you include your website address and social media sites. This has become standard when ending your video, and helps to add a level of professionalism to your proposal, product or service.
If you want to insert any logo, image or object to your Wideo, we recommend you choose one that has a transparent background (instead of black or white). This means your image will have no additional color surrounding it that may be incompatible with your background. It just looks better, too: see one of our previous posts that give you tips on designing your animated logo.
These are design basics yet surprisingly useful when you’re about to start creating. They may just help you craft an impressive visual identity for whatever your cause may be. Get started today!
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