As you know, crowdfunding sites such as Kickstarter or Indiegogo are online community platforms that allow public users to donate money to support the funding of a particular project or event. Amongst the thousands of campaigns pleading their case, how can your campaign stand out from the rest? The answer: with an animated explainer crowdfunding video!

Kickstarter has publicly stated that only 33% of Kickstarter campaigns are successful without explainer videos and that 66% of campaigns with online video reach their project’s goal. Comparatively, Indiegogo revealed that hopeful campaigns with videos on their site will raise 114% more money than those without. See where we are going with this! An explainer video of your product is a vital component of a successful crowdfunding campaign. But, as you know, any old video won’t generate results, so how are you going to make video compelling?

Here are some expert suggestions on how to make a perfect crowdfunding explainer video online.


Creating a fun and informative explainer video is difficult, especially if you’re just discovering the world of movie-making. Before you even begin the video making process, think about creating a convincing storyline. This is the brainstorming period that should determine the content of the video, what the overall message is, and how you want to share your story. Most storylines are drawn out scene by scene, and once you have the story organized on paper, then all you need to do is bring your story to life, with your own animated video!


Setting the tone of a campaign means figuring out the personality of the explainer video. Whether you choose to be humorous or serious, what counts is that your message remains genuine and sincere. Remember that the tone is how you want to appeal your public audience; if you are unsure on the best angle to communicate your project, then make a few different scripts and test them on your family and friends.


In today’s world, people are extremely busy and have grown to respond to messages that are “attention-grabbers” to find against small attention spans. “The surest way to have an awesome Kickstarter video (and therefore engage an audience and raise some dough) is to make it compelling right from the start,” says Hansen. “It doesn’t need to be an action-thriller, but the video should pull the viewer in so they aren’t moving on to the next Internet thing. (i.e., Ron Swanson quotes). Show off what you do best, whether it’s an awesome product, a never-before-made interactive feature, or an epic shot of Angkor Wat. If the viewer is with you after 10 seconds, then at least they may hear what your awesome project entails or your initial plea for their support. If they don’t get to that point, you don’t have a chance, so make sure you capture their attention quickly.” Bottom line, keep it short and make it appealing. If you have them yawning in the first 10 seconds, you probably won’t win over a potential investor.


Sell your message clearly and simply: speak to your audience on how they are an important piece of the puzzle. You’ll give off a sense of reliability and confidence from your investors and they’ll thank you for it. Regardless of the storyline, your overall message should give a good idea to the user what they need to do to help you.


Don’t worry about not having the best quality video, odds are an over-ambitious video is counterproductive to your goal ? unless your goal is creating high quality videos!

If you’re looking to animate but are still a newbie, don’t worry. We have ayoutube channel dedicated especially for wideo tutorials and tips, so that you can get familiar with the tool and how to use it best.

To make a perfect fundraising explainer video, or any online video in that matter, a clear, emotional and organized story will make all the difference.

Because in the end, it isn’t the video that will bring you the result, it’s what you’re trying to tell viewers. Video will bring your idea to life. As always, if you have any video questions or needs, email us at, we would love to help you on your next explainer video.

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