Are you looking for ways to increase your ecommerce sales?
Video marketing might be the answer you are looking for.
Video marketing is not a new trend. But the way it has evolved and is being used is certainly new. Video marketing is a very effective strategy to boost your revenue.
Video marketing can:
- Attract potential customers
- Introduce consumers to your ecommerce brand
- Turn potential customers into real ones
Why Should You Choose Video Marketing?
Check out the following stats to understand the importance of video marketing:
81% of businesses use video marketing, which means you need to keep up with the competition.
By 2019, 80% of the internet traffic will be video traffic. So you need to amp up your video marketing efforts to ensure that it drives plenty of relevant traffic.
There are many benefits that video content offers over other forms of content. Let’s take a look at some of the biggest benefits.
Videos can highlight those characteristics of the product that are not possible in a still picture.
For example, an attractive image of a hair dryer can only appeal to a consumer visually. Many eCommerce store owners order product retouching services to improve the quality of their photos and present their products in the best light. You can add the features and specifications of the product in the photo caption. But that is not always enough to convince a customer to buy the product.
A video can do much more. It can show exactly how the product works, for what purposes, how well it works, and in what aspects it can make the life of a consumer easier.
This builds a sense of confidence for the product in a consumer’s mind. They feel more connected with the brand.
Better Buying Experience
Compared to a brick-and-mortar shop, your ecommerce website has one drawback. That is that the customer cannot touch and feel your product. Videos of the product can help you narrow down that gap.
A video of the product can display and test the product in real conditions. A product can be showcased in a way that it should be used in real life. This alleviates the customer’s doubts about the product and enhances their buying experience.
You can optimize the impact by having a subject matter experts demonstrate and explain the product in your video. Look for relevant experts using tools like Grin, which can help you narrow down your search based on category and location.
How to Do Video Marketing
An effective video strategy is a must for successful video advertising that drives ecommerce sales.
Choose the Product
It may not be possible nor feasible to develop a video for each product on your website. So choosing the product for your video is the first step.
There can be various reasons for choosing a particular product, including one or more of the following:
- The product is the best selling product on your website.
- The functioning of the product is difficult to explain without visuals.
- The product yields higher ROI for you in terms of profit margin.
- You need to promote a particular product.
Plan Your Video
Planning a video requires a reasonable understanding of your target customers. The more you know about your potential customers, the better.
Knowing what moves them, inspires them, and knowing their pain points helps you to connect with them on an emotional level.
The most important question is – who is going to buy your product?
You cannot create the same kind of videos for all types of product. A video advertising a musical instrument, for example, will be different from a video advertising a cereal.
The color scheme, the setting, and the model should be chosen keeping the actual customer in mind.
Ideally, a 30-second video is enough for advertising a product. But it can be longer depending upon the product and type of video. The aim of the video is to communicate your message effectively.
To grow your e-commerce sales, create shareable videos that will inspire potential customer. You can find plenty of useful info on creating videos online.
Choose the Right Platform and Tools
To upload videos, choose the video platform that engages most of your target audience. The most popular ones with the largest number of viewers include YouTube, Facebook, and Dailymotion.
Wideo is one of the best online animation software available. It lets you create impressive animated and video presentation in just a few steps. And you don’t need previous video editing experience to use this tool.
Their step-by-step guide makes the video creation process quite simple. They also offer multiple templates to choose from, which you can customize as necessary.
Prepare for Mobile
The number of mobile users worldwide is multiplying at a tremendous pace.
By 2019, the number of people using mobile phones is expected to reach 4.68 billion.
So it’s not surprising that an increasing number of people are using mobiles to make their purchase decisions daily.
Therefore, to increase your e-commerce sales, it is very important for you to create videos that are mobile friendly. Ensure that the videos you create can be viewed equally well on all mobile devices.
You can learn about the latest video marketing trends to produce videos that multiply your e-commerce sales.
Where to Advertise
Social Media Channels
Advertising online is almost synonymous with advertising on social media platforms. Social media channels have a better reach and inclusion in people’s lives today than other mediums.
Social media channels like YouTube, Facebook, and Instagram are suitable for paid advertising. They are also ideal for short video clips. Customers are happy if they can learn something new in a short span of time.
Find ways to interact with potential customers on these platforms. Keep them informed and engaged with your product. Encourage them to offer feedback and invite comments. This will help you learn what they want so that you can make further improvements.
Adding a call-to-action will engage people for longer and help you to persuade them to buy your product so you can increase ecommerce sales.
Your Own Website
The homepage is a good place to position your marketing video to multiply your ecommerce sales. This video can also be a rotating animation.
In the above image from Amazon, the light blue part is the rotating animation.
The use of attractive colors catches the user’s attention. The rotation ensures that different types products are displayed for different customer requirements.
Placing the video on the particular product page or category page is more important. If you have built your own website using website builders such as Pixpa you can use the “Banner Image/Video” option of the page builder to place the video, or if you have used WordPress you can always use a plugin to do that.
For example, you can place a video showcasing a mobile phone on the mobile phone category page. This ensures that the video is watched by someone who is interested in the product.
With an effective video strategy in place, your ecommerce company can cut through the noise. You can attract more customers to your brand and grow your ecommerce sales.