“Wideo has delivered so much value, like a 400% increase in engagement on Facebook. With Wideo, I can wake up with an idea for a video and have it done by the end of the day.”

Mike-Kellner
Mike Kellner  Web Designer

 

For small businesses, it may seem like a tall task to produce amazing, shareable marketing videos from start to finish. However, social video is not just for big businesses, and a shareable video is not synonymous with viral video.

Design Flow Studio uses Wideo’s video tool to produce their own video communication directed towards existing and potential clients on Facebook and email. Read their story below.

 

Challenge

Mike Kellner runs Design Flow Studio, a web development agency and one-man operation that that builds websites and develops marketing tools. Mike works closely with his clients to ensure that every piece of content and code fits each business. He needed a video solution to help him explain his services online effectively and creatively.

It was also important that the video tool had intuitive features for people without previous video editing experience, and that the results were professional and were worthy of representing his brand.

Solution

With Wideo, Mike has the resources he needs to make videos from start to finish in a single day by himself.

He uses Wideo to exercise his eye for design, creating a variety of video communications for his clients and target audience that includes promotional video, educational content, and explainer video.

“Wideo has delivered so much value, like a 400% increase in engagement on Facebook. With Wideo, I can wake up with an idea for a video and have it done by the end of the day.”

Results

Now, Mike can introduce a new form of visual content to his main marketing channels: Facebook and email. Using Wideo to create original animated video and share online, Design Flow Studio has increased Facebook shares by up to 400%. This means news leads and invaluable exposure for Mike’s company.

How video fits into your digital strategy

If you have a small business like Mike, or work in a big organization, your brand can benefit from incorporating video into your online marketing.

Video is a highly visual and dynamic form of storytelling that hooks people in a way that text can’t. Whether your marketing goal is to make people more aware of your brand, or to inspire them to make a purchase on your website, here are some ways video can help you achieve that.

Building interest — A promotional social video is ideal for garnering initial interest. It should address the question, “What is my need?” (Suggested template)

Creating necessity — Once you’ve captured customer interest, try showing how a product or service solves a problem. (Suggested template)

Making the sale — Creating a more targeted video message can help interest into purchase intent. (Suggested template)

Cultivating brand loyalty — Fun, branded videos that show the personalities that shape your company culture that serve the simple purpose of being engaging and shareable can help make your brand truly memorable. (Suggested template)

 

Read more on how to use marketing videos at each stage of the buying cycle here.

 

Want to get inspired by other ways businesses use Wideo?

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