How and why you should add a video cover to your Facebook page



I found out about  this awesome feature by chance, just because I was wondering “Hey, how cool would it be to include a video on our Facebook page?”


Believe me, when you’ve seen the amazing results that video can have on every last aspect of your company, like us at Wideo, you start asking this question every day.


So I googled “facebook cover video” and it was there. They were already launching this feature for some random users.


At that time (a month ago), I couldn’t find any more information except for this brief Facebook support article that mentions testing it as a “slow roll-out feature”.


I become obsessed with this idea, so I started checking for it several times a day on our own Facebook page, waiting for the “change cover” camera icon to become a video camera.



Refresh, refresh, refresh, until one day it was there!

Now we have a cover video. There’s no doubt the video gives our page a fresh new look and makes it much more engaging for visitors.


Therefore you can notice about our value proposition at a glance, and that’s exactly what the video should be meant for in any marketing strategy.

You can find tips on how to create the best video for your business’ Facebook page here.



This is definitely one of the best places for your company, agency, or startup to use a video.


If you don’t see the video option yet, don’t worry. Just have some patience and keep checking.

Once the button appears you will be able to use a previously uploaded video or upload a new one.

It will be a little cropped (because of the Facebook cover proportions). It will also loop, and while the video is muted by default, visitors will be able to unmute it.


Finally, here are some recommendations to consider before uploading:

  • Should be an MP4 (You can download your videos from Wideo in MP4 if you have an active subscription)
  • Keep it between 20-90s

Keep me posted if you discover new ways or places where video can be used. Enjoy!


Agus Esperón Co Founder & Head of UX/Design @agustinesperon


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