6 Must-Know Tips for Creating Corporate Video That Amazes Customers
Adding video to your social media efforts can make audiences 10 times more likely to engage and share your post. We have some essentials tips for you on producing an awesome corporate video that captures the attention of your audience and converts their interest into investment.
1. Start with a brainstorm
Starting with a brainstorm can help those ideas thrive. Keep notes on your sessions — some of them can even serve as inspiration for videos down the line.
Get Inspired: Wideo Customer Stories
2. Focus on the benefits for your customer
The trick to creating a successful corporate video is creating one that resonates with customers.
Listing features is informative, but it doesn’t help your audience see how your product or service is right for them. Illustrating the benefits is an effective approach. In other words, show, don’t tell.
3. Perfect the script or storyboard
By creating a visual of the video’s sequence of events, your business can readily discover potential ways to develop or change a video’s story. This pre-production strategy is what helps makes great videos great.
Read: Storyboarding Your Video
4. Set the pace and build to an inspiring conclusion
Are the words, voiceover, or idea of the first scene relevant? Do they catch your attention immediately? You’re telling a story with video communication, so make sure it has a beginning, middle, and ending that holds the viewer’s interest throughout.
5. Pair your ideas with strong visuals
When choosing visuals, think of imagery and colors that bring your ideas to life. Make your first scene is eye-catching to create intrigue at first glance.
6. Share your video using the right channels
No matter whether you’re uploading natively to Facebook or using video in an email, optimize your video’s title, description, and call to action accordingly.
Read: A Brief Guide to Sharing Your Marketing Videos Online for Maximum Exposure For more tips and templates: Make corporate videos
Wideo Co-Founder & Head of UX/Design