Is your business creating branded video for the first time? Or is it building a current video strategy?
Adding video to your social media efforts can make audiences 10 times more likely to engage and share your post. We have some essentials tips for you on producing awesome corporate video that captures the attention of your audience and converts their interest into investment.
1. Start with a brainstorm
Sometimes it will be clear what video your business should should create and how. But many times, it can be tricky to turn an idea for a product tutorial or explainer video into full concepts. Starting with a brainstorm can help those ideas thrive. Keep notes on your sessions — some of them can even serve as inspiration for videos down the line.
Get Inspired: Wideo Customer Stories
2. Focus on the benefits for your customer
The trick to creating a successful corporate video is creating one that resonates with customers. Listing features is informative, but it doesn’t help your audience see how your product or service is right for them. Illustrating the benefits is the effective approach. In other words, show, don’t tell.
3. Perfect the script or storyboard
We use storyboards for creating our animated videos. Not only is it a great way of organizing your ideas, it is also a great way to visualize them. By creating a visual of the video’s sequence of events, your business can readily discover potential ways to develop or change a video’s story. This pre-production strategy is what helps makes great videos great.
Read: Storyboarding Your Video
4. Set the pace and build to an inspiring conclusion
Your video can look stunning but lack engaging narrative and a central message. Before you establish the look of your video, make sure the feel is right. Are the words, voiceover, or idea of the first scene relevant? Do they catch your attention immediately?
You’re telling a story with video communication, so make sure it has a beginning, middle, and ending that holds the viewer’s interest throughout.
5. Pair your ideas with strong visuals
Your video’s design should be a reflection of your brand personality. It can be fun and animated, or professional and minimal. Whatever style you choose, make sure it’s consistent across video communications.
When choosing visuals, think of imagery and colors that bring your ideas to life. Make your first scene is eye-catching to create intrigue at first glance.
6. Share your video using the right channels
The biggest mistake to make after producing video content is not sharing it so that it can bring exposure. When sharing, remember this: People interact with video content differently depending on the social platform or marketing channel. No matter whether you’re uploading natively to Facebook or using video in email, optimize your video’s title, description, and call to action accordingly.
Is your business ready to discover the power of video? Try Wideo and create your own videos today.