Why do you need an explainer video for your Kickstarter campaign? 

First of all, is important to consider that Kickstarter has publicly stated that 66% of campaigns with online video reach their project’s goal.

That is to say, an explainer video is a vital component of a successful Kickstarter campaign.

Here are some expert suggestions on how to make a compelling and actionable Kickstarter explainer video online.



a picture of a storyboard


Before you even begin the video-making process, you must create a storyline.

This is the brainstorm that should determine the content of the video, what the overall message is,  and how you want to share your story.

Most storylines are drawn out scene by scene, and once you have the story organized on paper, all you need to do is bring your story to life with your own animated video.


Setting the tone of a campaign means figuring out the personality of the explainer video.

Whether you are humorous or serious, you must be aware that your message remains genuine and sincere.

Remember that the tone is how you want to appeal to your public audience; if you are unsure of the best angle to communicate your project, then make a few different scripts and test them on your family and friends.



Finally, you need to clearly and simply sell the message. Regardless of the storyline, your overall message must tell the user what they need to do to help you.


You can find this video template in our templates gallery and edit it in minutes.




  • Don’t worry about not having the best quality video because a fancy video is counterproductive to your goal – unless your goal is for the best quality videos.

  • Show human faces or characters if it makes sense to your story. Humans empathize with humans, it is our nature.
  • Don’t worry if you don’t know how to animate yet; we have a Learn Section dedicated to video tutorials and tips so that you can get familiar with the tool and how to use it best.

  • To make a perfect Kickstarter explainer video, or any online video in that matter, you must have a clear, emotional, and organized story.

In the end, it’s not the video that will bring you the result; it’s the story. Get your story down, and make your explainer video.

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