Let’s face it: research has shown that viewers are watching rather than reading. Video is everywhere, and it’s no longer a marketing resource exclusive to the tech, large mainstream companies, it has also trickled down to the smaller and medium-sized Startups with tighter budgets.
It’s one of the better ways to communicate with your targeted audience: we’ve seen the staggering numbers before, video is the most seen and shared element on social media. So whether you like to call it Digital Marketing, Video or Content Marketing, it essentially rolls up into one thing: using videos to get your point across not only has communication and marketing advantages, but is increasingly accessible to companies that are just starting up.
Now, you don’t need big studios to create an animated explainer video. Here are some good reasons to use animation in your marketing strategy.
1. Increased conversion rates
According to comScore, 64%- 85% of people are more likely to purchase after watching a product video. And, on average, people will stay 2 minutes longer on your website when engaged with a video. Consider this: having a video on your landing page saves visitors and potential buyers time having to navigate through your website. Pictures, motion, text, voice, sound effects and music is a powerful mix in little time.
You can check out any of our templates that are desgined to help you start out with your explainer video. Here’s is our own example of what Wideo is:
2. Using Video improves SEO
According to Forrester Research, embedding a video on your site from YouTube gives you 53 times a higher likelihood of reaching a front-page search result on Google (remember, YouTube belongs to Google). Keywording your videos is also very simple and practical. It will do wonders to help virtual passers-by discover your business.
3. Viral marketing and video sharing
Viral video marketing campaigns increase click-through rates by 750%. This neat infographic shows how big social media is in numbers and percentages this year. Keep in mind that 68% of people who watch online videos will, in turn, pass links for these videos onto their friends.
Need more stats, just in case? See more convincing numbers in this article.
4. Video replaces those outdated PowerPoint presentations
Once you use your video on your landing page, Social Media sites or YouTube channel, you can easily use it offline for other purposes. Animation is a quick, simple and compelling way of enhancing presentations and meetings to better explain your business.
One great explainer video made by one of our users for his crowdfunding campaign elegantly describes what his brand, Prixus, is all about:
All marketing strategies aside, what you also need to make sure is that you have a solid message, a clear understanding of your target audience, and a call-to-action measure. Get the right content for the right audience. And remember, apply analytics to your video, to see how it’s all resulting. Your takeaway: Everything gets higher. Higher active engagement, higher conversion rates, higher click-through rates. And lots of options that are no longer costly.