Knowing what your sharing options are for the main video distribution channels is an important first step in creating your video marketing strategy. With the right strategy, you can achieve the deep engagement and distribution that will help you get the best possible return on investment.
So we’ve created a guide to help you do that. Read on to understand what your sharing options are.
Sharing a direct link
Every video you create has a unique Wideo URL that you can copy and paste in an instant. It looks something like this: http://www.wideo.co/view/9349231472845442674
- You can copy your wideo link by clicking on the Share button found in the Wideo Editor or your My Wideos page.
- Share the link anywhere and with anyone you’d like. When someone clicks on it, they will land on the video’s viewing page where they can watch the video. It looks like this:
Embedding on website, blog, or web page
You can embed your video to make it viewable inline on your website or blog. Embedding allows you to use video on content like a landing page or blog post.
Watch this video to learn how to embed your video using the Wideo embed code.
- Click on the Share button in your My Wideos page, the viewing page of any video, or the Wideo Editor.
- Click on the Embed tab.
- Copy the code.
Pro Tip: Now, you can also customize your embedded video’s size and autoplay options from the embed window.
With the right strategy, sharing your video on social media will make it visible for your followers as well as for people in your target audience. Because the content that people see and discover on social media increasingly influences their consumer decisions, this type of exposure is invaluable.
When it comes to sharing your videos on social media, the main options are 1) sharing via direct link, or 2) uploading the video natively.
Both have their benefits and it all depends on your business goals. For example, one of the purposes of sharing a link of a video that you’d uploaded to YouTube on another social media page versus uploading it directly to that social media page is to encourage people to visit your YouTube channel after they’ve watched the video.
When you upload a video directly to a social platform such as Facebook, you are building a video content library on that platform. A major benefit of this is that Facebook’s algorithm tends to value native video content over videos linked from other websites.
We believe that an effective video strategy employs both methods of sharing because they each have their unique benefits.
How to upload natively: Download your wideo and upload the wideo file to your Facebook page or profile. Don’t forget to add a call to action, subtitles, and a memorable description. Check out our best practices for Facebook video.
How to post via direct link: Copy and paste the direct video link (a link of a video uploaded to another platform such as YouTube) into your Facebook post. Your followers will be able to hit play on the video post.
Pro Tip: To share your direct wideo link to Facebook from your My Wideos page, click on its share button. (You can also share from inside the Editor.) Then, choose share to Facebook. A preview of your video post will appear. When the video is published, your followers will be able to watch it from your Facebook page!
How to upload natively: Download your wideo and upload the wideo file to your Twitter post. The video will have a Twitter player, and be viewable
How to post via direct link: Copy and paste the direct video link (a link of a video uploaded to another platform such as YouTube) link into your Twitter post. Your followers can hit play on that video to watch it.
Pro Tip: To share your direct wideo link to Twitter from your My Wideos page, click on its share button. (You can also share from inside the Editor.) Then, choose share to Twitter. You followers will be able to click on this link to go to the video’s viewing page.
Unlike Twitter and Facebook, YouTube is a sharing site where you will be directly upload your video file. When you upload to YouTube, you can start building your channel presence and video SEO — this makes it possible for people to discover your content in search results.
Instagram is another platform where you will also be uploading your video directly to the platform.
With email marketing, there a couple main ways to send your video to customers. The first is sharing a link to your video from the email body. A common practice is using a thumbnail images of the video that leads people to the page where the video is embedded.
The second is sharing your video in the email signature. Here’s how you can do that.
Do you have any questions about these sharing techniques? Share any experiences or feedback in the comments!