Every Black Friday, 10 million more American shoppers go online to do their holiday shopping than in store.

Online sales reached a record-breaking $3 billion.

Thanks largely to traditional retailers such as Target and Kohl’s using promotions to encourage shoppers to shop online.

 

This season, holiday shopping has already started to take place online more than before — meaning that more people than ever will be relying on visuals and video of the online shopping experience to discover new products and find inspiration.

 

As a result, with online video, social media, and email playing a central role in the way consumers inform their decisions, finding news ways to interact with them are paths that lead to increased revenue and brand awareness.

 

Here are 4 ways you can use video to promote your business or e-commerce this holiday season.

 


The Sale/Promotion Announcement Video

Communicating your sales and promotion strategy for the holiday season in a memorable way is crucial for creating the strong momentum needed for a successful campaign. Let your audience know what kinds of sale and discounts they can expect by announcing them in a highly visual video.

How?

This is the type of video communication that’s perfect for your Newsletter subscribers, socials media followers, should be encouraged to be shared with as many people as possible. Here’s how to use video in email.

 

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PRO TIP: Find holiday-themed assets in the Wideo editor to customize these templates!Wideo for the Holidays

The Product Video

Think of your most popular product. Or the must-have product in your industry this year. What are your customers saying about them on social media? Use this insight to create a product-focused video that speaks directly to their needs.

How?

This type of video encourages engagement in your email newsletter, social media, and especially YouTube. On YouTube, searches for gifts guides and product endorsements from popular video creators and influencers are growing.

According to research from Google: “In the consumer electronics category, 68% of smartphone shoppers turn to YouTube for ideas about what to buy.” See our best practices guide for YouTube video.

 

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The Catalog Video

Is your e-commerce store poised to launch a new product collection? Let customers get an inside look with a video catalog. Select a few of your products to show off and create intrigue.

How?

This type of video is similar to the product video: it’s video communication that you can encourage your entire audience to watch and share.

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The Helpful Social Video

People use social media to receive product recommendation via news feed as well as to search for gift ideas. Pick a topic that your audience has been asking about, or is discussing online and create a video speaking to it.

How?

Here’s one way that Sleep Number addressed their customer needs in a fun and informative way on Facebook:

 

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Bonus! Holiday-themed templates

 

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Conclusion

The right video communication captures the attention of customers in your audience and beyond, and proves to them why your business is worthy over the competition.

Hence, video creation should be part of your sales and marketing campaign main actions.

This will boost your chances to stand out of the rest of competitors.

 

Is your business using video to promote holiday sales? Share your experiences with us in the comments.