Last October, Facebook CEO Mark Zuckerberg said that “Video is a very big priority“, and added that just as photos took over text for content of choice on Facebook, video was to follow. That prediction has turned out be completely true, and it only seems likely to grow.

Facebook videos are well on the rise. If you’re marketing a brand, posting video directly from the Facebook platform is a no-brainer. Here are the most important facts you need to know about the power of Facebook Video. 


A look at Facebook Video: 

Transcript of the Video Infographic


  • Facebook videos have officially surpassed YouTube videos on the Facebook platform
  • 80% of all video interaction on Facebook is with natively uploaded videos
  • 1 billion views daily of video content on Facebook since June 2014
  • Over 50% of people in the US who visit Facebook on a daily basis watch at least one video daily
  • Facebook’s unique desktop video views for September 2014: 491 million (up 38.5% year over year)
  • Facebook’s video player is much more eye-catching than other video host sites that are shared on Facebook. It’s big and bright with an easy to view play button
  • Facebook video ads promise to deliver 1.2 billion users to small and big businesses
  • With Facebook video ads, companies can track audience views that turn into actual sales
  • Facebook acquired Quickfire Networks (a startup whose technology simplifies the process of uploading and viewing videos) which hints at the possibility of videos with higher quality/lower bandwidth
  • Thanks to viral campaigns like the ALS Ice Bucket Challenge, viewership of Facebook video increased 3.6% in 2014
  • In January 2015, 13.5 million viewers watched State of the Union related videos on Facebook (over a third of the amount who watched it on TV)
  • Facebook is said to become the most important platform for political videos this coming campaign season in the US


And that’s not all! Announced recently at the F8 developer conference by Zuckerberg, we’ll also be seeing embeddable videos and 360-degree videos on Facebook.

What do you think of this rising trend and the future of Facebook videos? Share with us in the comments.

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