If your business is doing video marketing, then personalized video can be a strong asset for achieving your goals during every step of the customer journey.
What is personalized video and how does it differ from traditional video?
Personalized video takes data such as name, email, images from your CRM to create a video experience that’s tailored to the person viewing the video. As opposed to traditional video, personalized video is unique to each viewer.
By using personalized video in key moments of the buyer’s journey, you can create memorable connections with your audience while boosting conversions and overall impact. How do you know what moments your business should capitalize on with personalization technology? Here are some ideas.
Personalized video and your website
In the past few years, video has proved essential to building brand awareness and engaging website visitors.
After Wideo started using personalized video in our top landing page, conversions increased by 106%.
Sales team introduction
When people are at the top of the sales funnel and are hearing about your business for the first time, you want to make sure that they continue through that funnel. A first step for your sales team is to make an introduction.
Emails and phone calls can get lost in the noise. With access to personalized video, your sales reps can send videos that attract and convert people in fresh inspired ways. And personalized video gives your audience something extra to consider: a chance to see what’s behind the company.
Marketers see an average increase of 19% in sales when using personalized web experiences (Source)
Turning new customers into returning customers means deepening your communication in order to gain their trust. Using a personalized welcome video breaks from the standard email onboarding. It’s a great way to show people that you’re invested in their experience and care about providing helpful content.
Go beyond personalizing the video using the customer’s first name. Personalization technology can also generate recommendations and make images dynamic. The personal touches you add to a video communication can make all the difference.
Including the word “video” in email subject lines boosts open rates by 19% and reduces unsubscribes by 26%. (Source)
Event invitations and other email campaigns
Personalized video can be very effective for maximizing email marketing conversions for campaigns centered around an upcoming event or a product launch. A targeted email campaign should feel tailored to the person’s interests, and nothing speaks more directly than a personalized video complete with the contact’s name, photo, or other detail.
In one study, personalized CTAs resulted in a 42% higher conversion rate than generic CTAs (Source)
With personalized video, video marketing is innovating to better help marketers grow their businesses. It’s also important to note that personalization technology is not just a strategy for large companies; there are also tools and resources for small and medium businesses to leverage it. Wideo’s new product, Matic, is designed to help businesses do just that. See it for yourself.
46% of marketers cited lack of time as the biggest hurdle to content marketing personalization (Source)