Explainer videos are a common introduction to video marketing for many businesses. Explainers encapsulate your services or products into visuals and a clear, easy-to-follow narrative—a feat that is not always achieved to the same effect in web page or text format.

What companies should have in mind in this world of endless video opportunity—from Instagram video to Facebook Live—is that motion and visuals have cemented their place in the way we consume information online. Video is no longer just a trend; it’s ubiquitous and it’s clear to see why: It’s one of the most effective mediums your business can use to make an impression. Here’s why.

1. Explainer videos show off your brand’s creative side

Every brand’s personality is unique in the way they approach a problem and provide a solution. Think of what characterizes your business’s approach to the industry you’re in. Is it light and fun? Or does your brand personality lean to the conventional?

Let that inspire the visuals, color scheme, pace and format your explainer video will take and make sure it expresses what customers can expect of your services. The end result should capture your personality, and in turn, your creativity in its interpretation.

2. Explainer videos present a clear problem and solution

A golden rule of writing is to show, not tell. This can also be applied to marketing. Your customers have a need that your business can solve. By exemplifying a problem in explainer video, you’re engaging people’s senses so they can imagine themselves in the scenario, without having to ask them explicitly to put themselves in the scenario. The latter doesn’t have quite the same effect. And with video, it has twice the visual impact.

3. Explainer videos tell a story

When explaining your business solutions to an audience of investors or potential customers, you’re appealing to emotions that they may have about a particular need. Storytelling allows you weave these emotions into great video communication.

By starting with a conflict or problem and building towards conclusion, people are much more likely to remember the distinct benefits that your services offer. Without a narrative thread, the points that you want to make risk becoming muddled together.

4. Explainer videos are memorable

It’s no secret that visuals—especially visuals combined with sound—help us learn and store information. Video and other visual content marketing help make your brand memorable. I mentioned earlier that explainer videos encapsulate your company in a single story. Your explainer becomes like your voice in the digital landscape. It is what your audience will recall when they consider what sets you apart from the competition.

When deciding on a voice over or just an audio track for your video, consider how it will help form your brand’s overall voice.

5. Explainer videos don’t just sell; they inspire

Selling is not always about pitching a list of benefits. Explainer videos offer a chance for potential customers to explore your product or services. Animation helps bring ideas to life and lets the story unfold in ways that inspire trust in audiences — rather than just selling people a list of benefits. Explainer videos illustrate the what, how, and why. It’s all about striking the right balance.

6. Explainer videos bring exposure

When it’s time to publish your video, make sure you tag, title, and share it on all relevant marketing channels. With the proper distribution, you’re maximizing chances of it being seen by target audiences outside of your immediate followers. Videos tend to have a longer lifespan than text content, so make sure yours get as much exposure as possible.


Is your business ready to discover the power of video? Try Wideo and create your own videos today. 

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