The buying cycle is the process that every customer goes through when they purchase a product or service, and one of the best ways to take your customers through each stage of the buying cycle is with video. To get started, your video needs to effectively answer the questions your customers have at each stage. There are two types of videos that excel at this: promotional videos and how-to videos. So how do you decide which is best to tell your brand’s story?

Promotional videos can give your brand a better chance at appealing to a diverse audience. They are easily shareable and have many benefits when used throughout the entire buying cycle.

How-to videos are also charging forward with full steam and can be very beneficial to your brand.The number of searches conducted for “how to” videos has risen 70% year after year, according to Google.

Now that you understand the different types of videos, it’s time to take advantage of their benefits.



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