4 Advanced Video Marketing Strategies For Social Media

Social media has taken the marketing game to another level. The impact that social media is really significant. With innovative marketing initiatives emerging through social media, a lot of brands have successfully reached millions of people.

Being one of the most used social media marketing strategies, video marketing is something that has taken over by capturing the attention of many users.

Looking at the wild video marketing benefits, you must have though opting for the same. But, are you going in the right direction? Do you know what it takes to design an effective social media marketing strategy? All these questions might seem too much right now but by the end of this article, you will be able to answer them all.

You need to know various elements that go in making In this article, you will learn about various video marketing strategies which will help you build a better rapport with your audience. Without further ado, let us get started.

Before you start creating your video plan, it is important to consider the platforms that you can use. Each of these social media platforms has its own unique audience. Based on your target audience, you can decide the tool you wanna go ahead with. Once you are clear with that you can move ahead and craft the best video for your social media marketing campaign.


Some of the platforms that you can consider


The video length of Instagram has been increased from 15 seconds to 60 seconds. Instagram has taken over twitter when it comes to user engagement. This app is much celebrated in millennials and has 28% of adult online users. 



Snapchat has the unique feature of ‘stories’ which disappear after 24 hours. It has almost 100 million daily users out of which 13-24-year-olds were seen dominating.



Facebook is a platform dominated by adults. Almost 75% of users of Facebook use it from the mobile app. The time limit for Facebook videos is 20 minutes. Facebook gets 4 billion views every day. 

Some social media video tips you can use to ramp up your brand positioning

1. Keep them engaged

The users are always queer to know what goes on behind the scenes. Give them a quick tour of your workplace, or involve them in some PR unpacking and product launches. Taking them along backstage at an event or some quick how-to tips would keep them entertained. 

This way your users will feel connected with you. It’ll help them build a great bonding with your content which ultimately increases your views. You can live to stream some short interviews that you do or keep them updated if your brand is coming up with something new. 


2. Be spontaneous

In order to beat the video marketing game, you have to be spontaneous. It is important to keep your audience in the loop, always. If something exciting is happening you should always be ready with your camera to capture the moments and share it with your audience.


3. Go live

Live videos totally grab the attention of so many users. These videos are posted in real time format and they last for 24 hours. It is also very easy to go live from your account. All you need to do is swipe over to the ‘Instagram stories camera’ and it will notify your followers to watch. Your users can even post real-time comments and you can answer them during your live session. Make sure that your audience knows in advance that you will be doing a live session, this will ensure maximum user engagement. 


4. Length of the video

The shorter and apt you keep the message, the better it is for your users to connect. Shorter video ads gain more attention as compared to lengthy ads.

You can just create a simple slide show with a few fun graphics. Make sure that the videos that you create are mobile friendly. Also, make sure to optimize the video according to the best SEO standards.


There are different types of videos that you can create based on how you choose to market your product. Below are some examples of types of videos that you can create:

You can go for whatever suits your budget and expertise the best. If you are new at all this, you can hire a professional to do the needful for you. 

Wrapping up

By following all of these above-mentioned advanced video marketing strategies, you will be able to ace the marketing game. Make sure that you follow all these tips to attract and engage more and more users to your social media page.

And remember, if you want to make a great video you shouldn’t forget to add sounds or music, because they appeal to a sense that a flat image simply can’t reach. Take into account that choosing the right background song will directly impact on how your audience feels.

Is your business ready to discover the power of video? Try Wideo and create your own videos today. 

Maulik Patel

Founder & Director of www.clickmatix.com.au. He is an expert in web marketing, search engine optimization, social media, affiliate marketing, B2B marketing, online advertisement of Google, Yahoo and MSN.

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