Video Marketing for Dentists
You have a dental practice and are looking for ways to get more patients and appointments booked. You are currently on social media, have a website and are listed as a Google business, and have email marketing in place. Great!
What else can you do? You can start making marketing videos for your dental practice. Keep on reading
Why video marketing is important for dentists
With so many dentists looking for patients’ attention, finding ways to stand out is essential. Video marketing can help you do just that.
Through videos, you can:
1.Build trust by showing who you are and what your brand is like. As dentists say, we only have one set of teeth, so we need to trust the person who will work on them
2. Showcase your work: What good is it for you if you are the best dentist in town if people can’t see your work? Yes, you can get referrals from current or past patients. But making videos that show the results you can offer will help you gain visibility of what you can do, making it easier for potential clients to want to book an appointment at your practice.
3. Increase your brand visibility. Video is more shareable than any other type of content. If someone sees an awesome video about the type of dental work you do, they are more likely to share it with someone who might be interested in the service than if it was just written content supported by images.
4 Types of videos for dentists
1. Brand videos: Through a brand video, you can show who you and the people working with you are. As we said before, this builds trust between you and future patients.
2. Educational videos: Offering outstanding service is a must, but you should be looking to add more value to your current and potential patients. Through educational videos, you can teach your audience about what particular procedures are like, who might use them, and in which cases, dental hygiene best practices, etc.
3. Before and After videos: This is where you show off! Make proof of how good you are by making videos of the results you give your patients. Remember, your product is your best marketing. But you still need to bring eyes to it. So make a video!
4. Testimonial Videos Patients are looking for a happy result and a pleasant experience. You can tell them you can give them what they want. But it is better if you let your patients vouch for you. This is known as social proof. Try to get some patients of yours to get on board with it and appear on your videos to talk about you, their experience, and the result they got.
There is no downside to implementing a video marketing strategy if you’re a dentist looking for more patients. In fact, if you don’t have one yet, you risk falling behind, as video marketing is currently becoming the norm. Stay relevant, and make your first video today!
Why video marketing is important for dentists
With so many dentists looking for patients’ attention, finding ways to stand out is essential. Video marketing can help you do just that.
Through videos, you can:
- Build trust by showing who you are and what your brand is like. As dentists say, we only have one set of teeth, so we need to trust the person who will work on them.
- Showcase your work: What good is it for you if you are the best dentist in town if people can’t see your work? Yes, you can get referrals from current or past patients. But making videos that show the results you can offer will help you gain visibility of what you can do, making it easier for potential clients to want to book an appointment at your practice.
- Increase your brand visibility. Video is more shareable than any other type of content. If someone sees an awesome video about the type of dental work you do, they are more likely to share it with someone who might be interested in the service than if it was just written content supported by images.
4 Types of videos for dentists
- Brand videos: Through a brand video, you can show who you and the people working with you are. As we said before, this builds trust between you and future patients.
- Educational videos: Offering outstanding service is a must, but you should be looking to add more value to your current and potential patients. Through educational videos, you can teach your audience about what particular procedures are like, who might use them, and in which cases, dental hygiene best practices, etc.
- Before and After videos: This is where you show off! Make proof of how good you are by making videos of the results you give your patients. Remember, your product is your best marketing. But you still need to bring eyes to it. So make a video!
- Testimonial Videos Patients are looking for a happy result and a pleasant experience. You can tell them you can give them what they want. But it is better if you let your patients vouch for you. This is known as social proof. Try to get some patients of yours to get on board with it and appear on your videos to talk about you, their experience, and the result they got.
There is no downside to implementing a video marketing strategy if you’re a dentist looking for more patients. In fact, if you don’t have one yet, you risk falling behind, as video marketing is currently becoming the norm. Stay relevant, and make your first video today!
@agustinesperon
