Video content is a powerful tool for engaging audiences across social media platforms. However, each platform has specific video size requirements that you must adhere to for optimal display and performance. In this guide, we’ll cover everything you need to know about video sizes for YouTube, Instagram, TikTok, Facebook, and LinkedIn, ensuring your content looks its best no matter where it’s shared.
YouTube Banner Size and Video Formats
YouTube is a visual platform where your channel’s appearance can significantly impact your success. One of the first things users notice is your channel’s banner, which should be the right size to avoid distortion and ensure a professional look.
- YouTube Banner Size: 2560 x 1440 pixels. This is the recommended size for a YouTube channel banner, with a safe area of 1546 x 423 pixels where your content will not be cut off on different devices.
- Video Formats: YouTube supports various video formats, but the most commonly used are MP4 and MOV. The ideal video resolution is 1920 x 1080 pixels (16:9 aspect ratio), which is Full HD.
Instagram Video Sizes and Dimensions
Instagram offers multiple formats for sharing videos, each with its own optimal size and aspect ratio. Understanding these dimensions will help you create content that looks great in the feed, on IGTV, Reels, and across stories.
- Instagram Feed Videos: The ideal size for Instagram feed videos is 1080 x 1080 pixels with a 1:1 aspect ratio. You can also use 1080 x 1350 pixels for a 4:5 aspect ratio, which takes up more vertical space in the feed, increasing the likelihood of catching viewers’ attention.
- Instagram IGTV Videos: For IGTV, the recommended size is 1080 x 1920 pixels with a 9:16 aspect ratio (vertical video). Horizontal videos can be uploaded at 1920 x 1080 pixels with a 16:9 aspect ratio.
- Instagram Reels: Like IGTV, Instagram Reels should be 1080 x 1920 pixels with a 9:16 aspect ratio.
- Instagram Story Size: The ideal size for Instagram Stories is 1080 x 1920 pixels with a 9:16 aspect ratio. This ensures your stories fill the entire screen on most smartphones. When designing stories, keep essential elements (like text and logos) within the central area to avoid them being cut off on different devices.
TikTok Video Size
TikTok’s rapid growth has made it a crucial platform for content creators. To ensure your videos look sharp and professional, it’s essential to use the right video size and format.
- TikTok Video Size: The recommended size for TikTok videos is 1080 x 1920 pixels with a 9:16 aspect ratio. This vertical format fits perfectly on users’ screens and maximizes engagement. TikTok also supports horizontal videos, but vertical videos are preferred for full-screen viewing.
Facebook Post and Video Sizes
Facebook remains one of the largest social media platforms, making it vital to optimize your video content. Understanding the different video sizes and formats for Facebook will help you create content that resonates with your audience.
- Facebook Feed Videos: The best size for Facebook feed videos is 1080 x 1080 pixels (1:1 aspect ratio) for square videos, or 1080 x 1350 pixels (4:5 aspect ratio) for vertical videos. This maximizes screen space and visibility.
- Facebook Stories: Similar to Instagram Stories, the recommended size is 1080 x 1920 pixels with a 9:16 aspect ratio.
- Facebook Cover Videos: If you’re creating a video for your Facebook page’s cover, the ideal size is 820 x 312 pixels. However, for best results, upload a video with at least 820 x 462 pixels. The length of the cover video should be between 20 to 90 seconds.
LinkedIn Video Sizes
LinkedIn is the premier social platform for professionals, making it an ideal place to share video content that highlights your business expertise. To ensure your videos look their best on LinkedIn, it’s important to use the correct video sizes.
LinkedIn Video Size: The recommended size for LinkedIn videos is 1080 x 1920 pixels with a 9:16 aspect ratio for vertical videos, and 1200 x 628 pixels for horizontal videos. For ads and shared videos, LinkedIn supports a range of aspect ratios from 1:1 to 16:9.
Conclusion: Optimize Your Video Content Across All Platforms
Understanding the specific video size requirements for each social media platform is essential for creating engaging and professional-looking content. By following these guidelines for YouTube, Instagram, TikTok, Facebook, and LinkedIn, you can ensure your videos are optimized for success.
Creating videos with the perfect size is easier than ever with Wideo.co. Whether you need an Instagram Story, a TikTok video, or content for LinkedIn, Wideo allows you to select the exact size you need, ensuring your content is always optimized for every platform.
