5 Steps to Using Personalized Video in SaaS Email Campaigns

5 Steps to Using Personalized Video in SaaS Email Campaigns

Just like social media is central to video strategy, email marketing is central to distribution of personalized videos.

Melding the experience of receiving an email addressed to you personally with that of watching a video that speaks to you directly will distinguish your startup SaaS company in the minds of prospective customers. Personalized video is impactful because it speaks to one instead of many.

So what steps do you have to take to use personalization technology in your email campaigns? Here is a brief overview.

Personalized Video: 4 Ways to Wow Your Audience

Personalized Video: 4 Ways to Wow Your Audience

If your business is doing video marketing, then personalized video can be a strong asset for achieving your goals during every step of the customer journey.

What is personalized video and how does it differ from traditional video? And how do you know what moments your business should capitalize on with personalization technology? Here are some ideas.