The goal of social video is to encourage engagement and sharing among your target audience.
In 2016, video dominated social feeds and proved that it was more than just a marketing luxury—it should be an essential part of any online strategy.
Because of animated video’s visual nature, they are perfect for simplifying and representing the most complex of ideas. The European Cockpit Association began using Wideo to make explainer videos for their Facebook and other social media channels with this goal in mind.
Here are some ideas for the types of video to incorporate into your e-commerce marketing strategy, broken down by business goal.
How can you make sure your video succeeds on social media? Here are our tips to help you create a winning social video strategy.