The Video Marketing Blog

Trends, tips and guidelines for video marketers.

How to Make Explainer Videos That Convert

How to Make Explainer Videos That Convert

Explainer videos are more than animation—they’re storytelling in motion. This guide breaks down how to plan, script, and design an explainer that connects emotionally and converts effectively. From defining your audience to syncing visuals with narration, discover how to turn complex ideas into memorable 90-second stories that drive real results.

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12 Best Animation Software for Beginners in 2025te

12 Best Animation Software for Beginners in 2025te

If “animation” sounds intimidating, relax. This guide breaks down the top beginner tools—like Wideo, Adobe Animate, and Blender—that make creating videos easier than ever. Whether you’re a marketer chasing ROI or an artist chasing flow, you’ll find the right starting point here. Begin small, stay consistent, and build your confidence one animation at a time.

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