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What is an Explainer Video
It´s a short-form video meant to engage an audience to communicate the concept of a product, idea, brand, etc.
It is most commonly used for marketing purposes, although it is also effective for a company´s internal communication.
Benefits of an Explainer Video
Increase Sales
Increase conversions by up to 80% adding an explanatory video to your landing pages. Additionally, social media ads that include a video perform better than the ones that use only pictures.
So it should be a no-brainer, if you want to sell more, include a video content strategy.
Attention-Grabbing
People are more likely to watch a short video than a text.
You can capitalize on this by making short engaging content to communicate with your audience.
Effective Communication
Information retention after watching a video is almost 10 times higher than reading a text.
If you have something to say, make sure you say it properly. And today, that is done through a video.
Easy to Use Explainer video tool
Choose your templates, choose your assets (stock images, videos, sounds animations), and create your explainer video in minutes
Custom explainer videos: pick a Template and start editing
+80 professionally designed video templates for you to place your images, logo, texts, and colors.
App explainer demo video
An app demo video is a visual representation of how an application works, showcasing its features and functionality.
Are an effective way for businesses to showcase their app and demonstrate its value to potential users.
Corporate explainer video
A corporate explainer video is a short, animated video that explains a company’s products or services in a clear and concise way.
Can be used on a company’s website, social media channels, or as part of a sales pitch to potential clients.
A process explainer video is a visual tool that helps to simplify complex procedures or workflows for businesses.
Overall, process explainer videos are a valuable tool for businesses looking to streamline their operations and improve their overall performance.
Company explainer video
A company explainer video is a short, animated video that provides an overview of a company’s history, mission, and values.
These videos are often used as part of a company’s marketing strategy to engage potential customers and investors.
Cartoon explainer video
A cartoon explainer video is an animated video that uses colorful characters and illustrations to explain a product, service, or idea.
They are an effective way for businesses to communicate their message in a creative and engaging way that resonates with their target audience.
Whiteboard explainer video
A whiteboard explainer video is a unique style of animation that simulates a person drawing on a whiteboard while explaining a product, service, or idea.
These videos are often used as part of a company’s marketing strategy to engage potential customers in an engaging and informative way.
Why thousands of clients around the world choose Wideo
“With Wideo my agency can create and sell videos for clients. Now we make more money with no additional expenses.
Luciano Menéndez
Owner at VivarStudio
"We've increased our Apple Store and Google Play Download CTR With the video we've created with Wideo"
Hernan Botbol
Founder of PricePulse & Taringa
Katherin Torres & Ulises Moreno
Self Service Sales Managers
"Wideo is significantly better and more powerful than other video tools! Keyframes are a revelation. I love the templates.
Matthew Wong
Driving Market Innovation
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Frequently Asked Questions
How to voice and sound an explainer video?
To voice and sound an explainer video using Wideo.co.
How many slides does my explainer video need to be?
The number of slides in an explainer video can vary depending on the content and the complexity of the message being conveyed. However, a good rule of thumb is to aim for about 10 to 12 slides in a 60 to 90-second video.
How long should be a explainer video be?
The length of an explainer video can vary depending on the complexity of the product, service or idea being explained, as well as the intended audience and platform where the video will be shared. However, most effective explainer videos range between 60 to 90 seconds in length
What makes a good explainer video?
A good explainer video should be short in length, have a strong call to action, focus on solving a problem and deliver high-quality content.
How can explainer videos help your business?
Video uses storytelling to influence and persuade an audience. It also strengthens your business brand awareness, online presence and builds stronger brand affiliation.
Why are explainer videos effective?
Explainer videos are effective because of their affordability and proven effectiveness in growing a business. The main reasons why they are so effective is that they increase conversion rates, clarify the objective of the product and rank better in Google searches.
How to make an explainer video?
To make a great explainer video, you need to:
1. Know your audience, and communicate according to who is your audience
2. Know the story you’re gonna tell in your video. The story is what is going to keep viewers engaged
3. Have a strong call to action.
Get these 3 things right and you’ll have an awesome explainer video.