With video content and especially personalized video, timing is crucial for getting people to watch and take action. However, identifying these customer moments is not always clear-cut. Even the distance between the top of the funnel and the middle of the funnel is full of steps that can lead to the next one—or lead people out of your marketing funnel completely.
The Video Marketing Blog
Trends, tips and guidelines for video marketers.
In 2016, video dominated social feeds and proved that it was more than just a marketing luxury—it should be an essential part of any online strategy.
What kind of Youtube videos should you focus on as a business? Here’s a quick breakdown.
How can you effectively use video in email to meet your marketing goals? First, make sure that your videos complement the email topic. Video is impactful when it is relevant and illustrates ideas for viewers. Here are some video ideas to get you started.
Let’s dive into what it takes to create your own promo video on a budget of $100 or less.
If your business is doing video marketing, then personalized video can be a strong asset for achieving your goals during every step of the customer journey.
What is personalized video and how does it differ from traditional video? And how do you know what moments your business should capitalize on with personalization technology? Here are some ideas.
Because of animated video’s visual nature, they are perfect for simplifying and representing the most complex of ideas. The European Cockpit Association began using Wideo to make explainer videos for their Facebook and other social media channels with this goal in mind.
Lee Enterprises, a media company, found that the videos they created with Wideo’s video solution not only improved their client communication, but also increased Lee Enterprise’s return on investment for client projects.
Here is what you need to know about YouTube’s ranking factors and the techniques you can use to optimize your videos for maximum exposure.
Here are some ideas for the types of video to incorporate into your e-commerce marketing strategy, broken down by business goal.