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What is a Brand Video?

It’s a piece of content that aims to promote your brand without directly addressing it. The goal is to communicate your brand´s values and its personality through storytelling.

Storytelling is a powerful way of communication through which you can captivate your audience´s attention and memorably spread your message. Anyone can say “I am adventourous”; telling a story in a manner that makes people believe that you are adventurous, is what will make you stand out in the sea of brands fighting for people’s attention.

“A picture is worth a thousand words”

With a brand video, you do not need to choose one or the other, you get to use written words, images, and audio as tools to craft your story.

Benefits of Brand Videos

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1. Brand Awareness

According to a survey done by HubSpot, in which they asked customers what type of content they would rather see more from brands, “video” was the number one choice with a 54% preference.

Additionally, information retention through video is 95%, which is significantly higher than the 10% achieved through text only.
So the takeaway: If you want people to remember you, use videos.

2. SEO Boost

Google is known to prioritize websites with a good user experience, and video is a big component here. Pages that include properly produced videos have been proven to rank higher on search results, leading to more organic traffic.

If you want to increase traffic, start making some videos. You can start with the Wideo easy-to-use animated video editor today.

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3. Higher Conversions

Companies that use videos in their content strategy grow their revenue 49% faster than those who fail to do so (According to a Report by Vidyard)

This one should be a no-brainer for every company. If you want to keep up with market trends and meet customer demands, producing high-quality videos should be on your content strategy agenda.

How to make a Brand Video:

Even though there is no specific set of rules, there are some steps you should follow to produce a great video to promote your brand

Know your audience

Before saying something you should know who you are talking to. In this case, your target audience. It may be hard to describe each member of that audience specifically, but what you can do is have a “persona” that represents the group as a whole. Some things you want to ask yourself to define this person are:

  1. What is this person looking for? Information, entertainment, education, etc.
  2. What do they value? Innovation, adventure, safety, transparency, details?
  3. What is their personality like? Are they serious, funny, easy-going, straightforward, realistic, or romantic?

The better you can describe your customer persona the easier it´s going to be for you to know how to communicate with your audience and make engaging content that they can resonate with. That is the goal of branded content, to make your brand attractive and relatable.

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a picture of a storyboard

Plan the story

Before telling a story you need to be able to answer the following questions:

  1. Who are the characters? (A customer, an employee, the founder, a fictitious brand mascot, a product, etc)
  2. What is happening to this character? Think about this as the plot of a movie
  3. What is the setting? Provide a relatable context
  4. What is the resolution? Every story needs an end, you must know exactly how you want your audience to feel toward the characters and your brand after watching the video.

An important tip regarding the story: Make it Genuine. People today can detect when a brand or company is trying or pushing too hard to look like something they are not. Be honest about who you are as a person or a brand, and communicate to the right people.

How to make a Brand Video:


Bic 75 years
This is an amazing animated brand video because it uses all the resources mentioned at the beginning of this article: images, written words, and audio (narration and music). The best part is that it is an animated video, so there is no expense on a videographer or a camera. High-quality videos like this are within your reach whether you have experience editing videos or are a graphic designer on your team. If you want help


Starbucks Coffee Perfection
Sometimes is easy to forget about all the tasks that must be completed to produce a product as simple as coffee. Through this video, Starbucks tells the story behind every cup of coffee to make us feel appreciative of the result. It´s not just a cup of coffee, it´s the culmination of a long process that ends in a tasty beverage you hold in your hands.



In this video, Dissolve is telling you how their product can help you to express your message with images, and it does so in a slightly humoristic way without mentioning the product until the very end of their message. Videos like this don’t feel pushy and are entertaining and memorable.