How to Write Engaging Explainer Video Script



An explainer video is a fantastic way to introduce your product or service to potential customers. But before making your explainer video you need a script. How do you write a script that captures their attention and keeps them engaged from start to finish? In this article, we’ll share tips and techniques for crafting an effective explainer video script that resonates with your audience.

Understand Your Audience

Before you can start writing your script, you must know who you’re writing it for. Consider the following questions:

  • Who is your target audience?
  • What are their needs, wants, and pain points?
  • What tone and style will resonate with them?

By understanding your audience, you’ll be able to craft a script that speaks directly to their needs and interests.

Define Your Key Message

The most effective explainer videos have a clear, concise message that resonates with the viewer. To define your key message, ask yourself:

  • What do you want your viewers to know?
  • What action do you want them to take?
  • How can you convey your message in a memorable and engaging way?

Once you have a clear idea of your key message, you can start crafting a script that delivers it effectively.

Structure Your Script

A well-structured script is crucial for keeping your viewers engaged from start to finish. Consider the following tips:

  • Outline the flow of the video, from the introduction to the call to action.
  • Break your message down into logical sections that flow naturally.
  • Use a hook at the beginning to capture your viewer’s attention.

By structuring your script effectively, you’ll keep your viewers engaged and interested in what you have to say.

Write Your Script

With your audience, key message, and structure in mind, it’s time to start writing your script. Consider the following tips:

  • Write in a conversational tone that’s easy to understand.
  • Use active verbs to keep your script engaging and dynamic.
  • Incorporate humor and visuals to make your script memorable.

By following these tips, you’ll be able to craft a script that captures your viewers’ attention and keeps them interested in what you have to say.

Edit and Refine Your Script

Once you’ve written your script, it’s important to review and refine it to ensure it’s as effective as possible. Consider the following tips:

  • Review your script for clarity and conciseness.
  • Remove any unnecessary words or phrases.
  • Seek feedback from others and make revisions as needed.

By editing and refining your script, you’ll be able to ensure that your message is conveyed clearly and effectively.


In Conclusion

By understanding your audience, defining your key message, structuring your script effectively, writing in a conversational tone, and editing and refining your script, you can create a video that captures your viewers’ attention and keeps them engaged from start to finish.


Agus Esperón

Wideo Co-Founder & Head of UX/Design


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