An Intro Video on your Landing Page that explains your value proposition is the best way to send visitors to the next stage of your funnel. In this article, I will cover the steps to create your intro video using Wideo, a very easy to use intro video maker. ...read more
The Video Marketing Blog
Trends, tips and guidelines for video marketers.
There is no doubt today that explainer videos are the most effective form of communication. Just looking at how video content engagement is growing exponentially on social media confirms it. See the “The Top 10 Video Marketing Stats to Know in 2017” If you think the...read more
Pitching your product ideas to investors and colleagues means packaging information into a presentation that persuades your audience to take action. This is what ultimately makes a successful presentation.read more
Successful landing pages share many of the same ingredients. A careful blend of clear call to action, sense of urgency, trust signals, and relevant visuals and copy hold great influence over how long people stick around your website.
Video encompasses all these elements; when done right, it can increase your landing page conversions and overall engagement.read more
With video content and especially personalized video, timing is crucial for getting people to watch and take action. However, identifying these customer moments is not always clear-cut. Even the distance between the top of the funnel and the middle of the funnel is full of steps that can lead to the next one—or lead people out of your marketing funnel completely.read more
In 2016, video dominated social feeds and proved that it was more than just a marketing luxury—it should be an essential part of any online strategy.read more
What kind of Youtube videos should you focus on as a business? Here’s a quick breakdown.read more
How can you effectively use video in email to meet your marketing goals? First, make sure that your videos complement the email topic. Video is impactful when it is relevant and illustrates ideas for viewers. Here are some video ideas to get you started.read more
Let’s dive into what it takes to create your own promo video on a budget of $100 or less.read more
If your business is doing video marketing, then personalized video can be a strong asset for achieving your goals during every step of the customer journey.
What is personalized video and how does it differ from traditional video? And how do you know what moments your business should capitalize on with personalization technology? Here are some ideas.read more