Video marketing helps small businesses stand out, tell their story, and build trust. This guide shows how to use it effectively on any budget.
The Video Marketing Blog
Trends, tips and guidelines for video marketers.
How to Make an Animated Video That Connects and Converts
by Mateo | October 28, 2025 | Video How-to, Video Marketing
A practical guide to email marketing with video. Learn proven strategies from experts to boost engagement, clicks, and conversions in your next campaign.
The Do’s and Don’ts Manifesto of Video Production for Businesses
by Mateo | October 17, 2025 | Video Marketing
Video production is now core to business communication. This guide breaks down the essential do’s and don’ts—from crafting clear explainers to building a scalable content engine.
How Animated Video for Marketing Turns Scrolls into Conversions
by Mateo | October 17, 2025 | Video Marketing
Video production is now core to business communication. This guide breaks down the essential do’s and don’ts—from crafting clear explainers to building a scalable content engine.
A Guide to Using Videos in Customer Service That Builds Loyalty
by Mateo | October 9, 2025 | Video Marketing
Stuck customers don’t need more text—they need a 2-minute walkthrough. Use video to cut tickets, resolve faster, and turn frustration into loyalty.
Video Marketing for Social Media: Your Playbook for Cutting Through the Noise
by Mateo | October 9, 2025 | Video Marketing
If your social posts keep falling flat, it’s time for a video-first reboot. This guide shows how to move beyond static content and build real connection through short-form storytelling, behind-the-scenes clips, and live streaming. You’ll also learn how to repurpose and automate your videos so your brand stays visible without burning out.
Why Adding Text to Video is Your Secret Marketing Weapon
by Mateo | October 9, 2025 | Video Marketing
A video without text is a missed chance to connect. This guide shows how on-screen text grabs attention, builds brand identity, and keeps your message clear— even on mute.
Scale Your Content Creation with Animated Video Templates
by Mateo | September 26, 2025 | Video Automation, Video Marketing
Tired of the content treadmill? This guide shows how animated video templates turn one-off production into a scalable engine—delivering on-brand videos faster, cutting costs, and unlocking personalization across your funnel.
8 Innovative Content Repurposing Strategies to Scale Your Marketing
by Mateo | September 19, 2025 | Marketing, Video Marketing
Stop “create–publish–repeat.” This guide shows how to multiply the impact of blogs, webinars, and reports—especially with video—through smart repurposing, atomization, and platform-native formats. Build a scalable, ROI-driven content engine from what you already have.
Create a Presentation with Animation That Captivates and Persuades
by Mateo | September 19, 2025 | Video Automation, Video Marketing
Static slides lose attention fast. With animation, your story comes alive—simplifying ideas, engaging audiences, and boosting retention. Discover how to scale it with video automation.