Top 5 Marketing Automation Tools for 2023


Automation tools

With automation tools, marketers have reduced wasted time on repetitive tasks by delegating that labor to smart tools that get the job done more efficiently. In this post, you´ll see the top 5 automation tools you need in 2023. 

To be on the list, tools had to offer the following benefits: 

  1. Easy to use 
  2. Reliable automation that gets executed consistently and as intended 
  3. Convenient pricing options 
  4. Useful reporting 
Zapier logo automation tool

1. Zapier

Zapier is probably the #1 automation tool in a marketer’s stack. It allows you to create automation across 5000 apps like Mailchimp, Hubspot, Unbounce, Google Sheets, Calendly, Slack, Linked In, and more. It´s like an all-in-one tool.

You can create automation for email campaigns, sales outreach, note-taking, project management, data organization, etc. 

How it works:

  1. Set Up a trigger ( by choosing the app and action within the app that needs to take place to trigger the automation)
  2. Set up conditions for the automation 
  3. Choose the app that will carry out the automation.
  4. Test it 
  5. Go live 


  1. Easy to use (no code necessary)
  2. Secure
  3. Reliable automation 
  4. Many pricing Alternatives


Zapier Pricing Options
Mailchimp logo

2. Mail Chimp

Mail chimps is a platform that allows you to create landing pages, forms, email campaigns, etc.

It is ideal for creating email workflows around a customer or subscriber database. You can manage your newsletter, lead nurturing, or sales outreach.

It allows you to segment your audience based on the characteristics automatically provided when they sign up through a form or a tag that you manually assign them. (With Zappier, you can automate the tagging).

You can also integrate Mailchimp with other apps that gather sign-ups or lead for you, such as Unbounce, Hubspot, etc.


Mailchimp pricing options
hootsuite pricing

3. Hoot Suite

This one is for social media marketers. It already takes a lot of work to ideate and develop content for social media. Taking time to post content does not need to become another time-consuming task since Hootsuite allows you to schedule your posts at your convenience.

It also allows you to generate customer service responses, improving your brand experience through social media. Nobody likes to wait for a reply or be left on read.

Additionally, it automatically shows you social media engagement reports on your posts.



hootsuite pricing
Wideo automation logo

4. Wideo

An upcoming automation category is video automation. It allows you to scale your video production process by creating videos based on the type of videos you need (creating templates) and established the variables to be changed by the automation, such as:

  • Text: Name, last name, product description, event details, etc.
  • Image: Logo, product image.
  • Colors

Through Wideo’s video automation solution, you can go from making tens or hundreds of videos a month to making thousands of high-quality videos that can be tailored to your industry and specific need, such as:

  1. Internal communication messages
  2. Training videos
  3. Product videos 
  4. Ads
  5. Video Reporting



Drip Logo

5. Drip

Drip is one of the most used tools by eCommerce websites because it allows you to access customer insights by analyzing their behavior on your website. Their automation solution will enable you to launch and manage marketing campaigns aimed at increasing checkouts on your store.

They include pre-built workflows such as:

  1. Welcome series
  2. Abandoned cart
  3. Post-purchase
  4. Win-back



Drip Pricing

Wrapping Up

So there you have it; those are the five video automation tools you need to work smarter in 2023 and reduce man-hours in your team and be able to focus on more demanding tasks. 

Did the video automation tool catch your attention? Book your discovery call today.


Agus Esperón

Wideo Co-Founder & Head of UX/Design


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