Create a Black Friday Video to promote your Business
Throughout the year there are certain key dates to will really bump up your sales. One of the most important ones is Black Friday.
If you are thinking about creating a Black Friday ad or a special Black Friday deal for your clients, the most effective way to do it is with an engaging Black Friday video. You will captivate your audience and convince them to buy your products.
We understand this at Wideo, which is why we designed a Black Friday video template so that you can create a Black Friday promo video in a matter of minutes and reach your audience before your competitors do. You don’t need any special video editing skills to create a professional video ad!
Why do you need a Black Friday video?
Black Friday is an event that began several years ago where merchants from different industries offer huge exclusive discounts on their products and services. Consumers can find discounts anywhere from 10% up to 80% depending on the retailer and the product.
Currently, Black Friday is a worldwide event and millions of consumers await that day. Due to the popularity of this event, there is increasing competition and is becoming harder to differentiate your Black Friday deals from those of your competitors.
Networks are filled with Black Friday ads and it is increasingly difficult to highlight your discounts. So, you need creativity to get Black Friday sales. Stand out from your competitors with a Black Friday video ad.
Easy-to-use online editor
You probably have lots of ideas for your Black Friday ad, but it’s difficult to narrow them down since creating them implies time, resources, etc. Black Friday also requires a huge effort regarding other aspects such as production, stock, logistics, etc.
Here at Wideo we understand this, which is why we designed video software that saves you time and huge amounts of money, while allowing you to create video ads.
The Wideo editor is very intuitive and easy to use. It’s very similar to editing with Power Point. You can easily replace texts, add your own images and have your professional video in a matter of minutes.
Free images and music for your Black Friday Video
To help you create your Black Friday video, our editor includes images, objects, backgrounds, and audio tracks to use in the creation of your ads and deals. You can also upload your own images and audio files. Choose the best images of your product so that it looks amazing. The quality of images you use for your Black Friday ads is key. Take advantage of the Favorites option, which lets you clone scenes and add different details regarding your product.
Share your Black Friday Video in a single click or download it as an MP4 file
If you want your promo video to stand out on social media, we suggest uploading it directly as an mp4 file. With Wideo you can download your Black Friday video in mp4 format and then upload it to any social network. You can also use it offline in your store, or you can share it with your customers, etc.
Some Black Friday Marketing Ideas
Deal of the Hour
A good option for stores that have a lot of online traffic is to launch an offer for just one hour. This will make your potential audience visit your site. Take advantage of this to highlight deals on different products in addition to the product featured in the deal of the hour.
Segment your deals
If you offer products or services that target different audiences, a good idea is to segment the offers. For example “Offers for him,” “Offers for her,” and “Discounts for kids”. Create different video ads to send directly to the corresponding sections of your site according to audience segment.
Encourage referrals with a special gift
Taking advantage of the increased traffic on your site on Black Friday is a good way to promote your referral program. Offer each client who buys a product $ 2 to $ 10 off (depending on the value of your product) for referring a friend.
Increase your investment in ads
During Black Friday, consumers are more likely to buy than on other dates. Up your advertising around this date to boost the visibility of your Black Friday deals.