With video content and especially personalized video, timing is crucial for getting people to watch and take action. However, identifying these customer moments is not always clear-cut. Even the distance between the top of the funnel and the middle of the funnel is full of steps that can lead to the next one—or lead people out of your marketing funnel completely.
Just like social media is central to video strategy, email marketing is central to distribution of personalized videos.
Melding the experience of receiving an email addressed to you personally with that of watching a video that speaks to you directly will distinguish your startup SaaS company in the minds of prospective customers. Personalized video is impactful because it speaks to one instead of many.
So what steps do you have to take to use personalization technology in your email campaigns? Here is a brief overview.
How do you know your personalized video has all the ingredients of an engaging experience that will inspire people to become customers?
We’ve rounded up the best practices of marketing videos designed to drive leads and take your business to the next level. Follow the links below each practice for resources on how to implement them.
What is personalized video?
Personalized video uses data such as name, email, and images to send video communication that has been customized to the viewer and their needs. The idea behind personalized video is to capture people’s attention at the right moment in their customer journey with the right content. For start-ups, this creates many opportunities for getting ahead of the competition.
Creating a Facebook strategy that effectively uses content and video to ultimately reach target customers requires a bit of data and insight. Here are 8 Facebook statistics to help guide you.
There are many ways you can personalize video to generate leads and close the deal. Here are some ideas to test in your sales process.
If your business is doing video marketing, then personalized video can be a strong asset for achieving your goals during every step of the customer journey.
What is personalized video and how does it differ from traditional video? And how do you know what moments your business should capitalize on with personalization technology? Here are some ideas.
Pentagrama began using Wideo’s video solution to build social media presence and deepen audience engagement for the clients. Read their story below.
What kind of Youtube videos should you focus on as a business? Here’s a quick breakdown.
In 2016, video dominated social feeds and proved that it was more than just a marketing luxury—it should be an essential part of any online strategy.
How can you effectively use video in email to meet your marketing goals? First, make sure that your videos complement the email topic. Video is impactful when it is relevant and illustrates ideas for viewers. Here are some video ideas to get you started.
