How to Measure the Success of Your Marketing Videos
We chose 3 of the most common goals for marketing video and go over what you should know about tracking and using their metrics to measure performance.
What Metrics say about your Video – Part II
There are plenty of ways to measure the success of your video. This week, we’d like to bring in the Average View Duration metric, which helps to understand one concept that is crucial: how far your audience has engaged with your video.
What Metrics say about your Video – Part I
You’ve shared your video with the world, but you aren’t picking up all those clicks you imagined you’d get. We’ll show you how view count and click rates matter to your video and what you can do to get those numbers on the rise.
