With video content and especially personalized video, timing is crucial for getting people to watch and take action. However, identifying these customer moments is not always clear-cut. Even the distance between the top of the funnel and the middle of the funnel is full of steps that can lead to the next one—or lead people out of your marketing funnel completely.
The reality is, creating just a single impressive video is really falling short if you’re crafting a comprehensive video marketing strategy. A mix of video content at each stage of the sales cycle is the rule of thumb if you’re looking to maximize your reach.
