How to Use Personalized Video to Win Customers Throughout the SaaS Sales Funnel

How to Use Personalized Video to Win Customers Throughout the SaaS Sales Funnel

With video content and especially personalized video, timing is crucial for getting people to watch and take action. However, identifying these customer moments is not always clear-cut. Even the distance between the top of the funnel and the middle of the funnel is full of steps that can lead to the next one—or lead people out of your marketing funnel completely.