With video content and especially personalized video, timing is crucial for getting people to watch and take action. However, identifying these customer moments is not always clear-cut. Even the distance between the top of the funnel and the middle of the funnel is full of steps that can lead to the next one—or lead people out of your marketing funnel completely.
How do you know your personalized video has all the ingredients of an engaging experience that will inspire people to become customers?
We’ve rounded up the best practices of marketing videos designed to drive leads and take your business to the next level. Follow the links below each practice for resources on how to implement them.
What is personalized video?
Personalized video uses data such as name, email, and images to send video communication that has been customized to the viewer and their needs. The idea behind personalized video is to capture people’s attention at the right moment in their customer journey with the right content. For start-ups, this creates many opportunities for getting ahead of the competition.