Explainer videos are a common introduction to video marketing for many businesses. Explainers encapsulate your services or products into visuals and a clear, easy-to-follow narrative—a feat that is not always achieved to the same effect in web page or text format.
Successful landing pages share many of the same ingredients. A careful blend of clear call to action, sense of urgency, trust signals, and relevant visuals and copy hold great influence over how long people stick around your website.
Video encompasses all these elements; when done right, it can increase your landing page conversions and overall engagement.
How do you know your personalized video has all the ingredients of an engaging experience that will inspire people to become customers?
We’ve rounded up the best practices of marketing videos designed to drive leads and take your business to the next level. Follow the links below each practice for resources on how to implement them.
What is personalized video?
Personalized video uses data such as name, email, and images to send video communication that has been customized to the viewer and their needs. The idea behind personalized video is to capture people’s attention at the right moment in their customer journey with the right content. For start-ups, this creates many opportunities for getting ahead of the competition.
Creating a Facebook strategy that effectively uses content and video to ultimately reach target customers requires a bit of data and insight. Here are 8 Facebook statistics to help guide you.