In today’s online world, businesses have seconds to win over customers with video; that makes it tempting to pack a list of benefits and calls to action into an explainer or other marketing video. Why should you avoid this temptation? Packing a bunch of information into a video is simply not as convincing nor memorable as telling a story with that information. And in order to inspire your viewers to take action, you need to convince them.
How can you effectively use video in email to meet your marketing goals? First, make sure that your videos complement the email topic. Video is impactful when it is relevant and illustrates ideas for viewers. Here are some video ideas to get you started.