In today’s online world, businesses have seconds to win over customers with video; that makes it tempting to pack a list of benefits and calls to action into an explainer or other marketing video. Why should you avoid this temptation? Packing a bunch of information into a video is simply not as convincing nor memorable as telling a story with that information. And in order to inspire your viewers to take action, you need to convince them.
Pitching your product ideas to investors and colleagues means packaging information into a presentation that persuades your audience to take action. This is what ultimately makes a successful presentation.
We’ve been telling stories for hundreds, if not thousands of years. Believe it or not, the visual part to the tales we tell is also prehistoric; just google those beautiful ancient cave paintings depicting events. Written language had not even developed, but one thing was (and is) clear: Stories and visuals go hand in hand.