Video Marketing has taken social media strategy to another level. In this post we share some tips you should consider before launching your next campaign.
4 Advanced Video Marketing Strategies For Social Media
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The Video Marketing Blog
Trends, tips and guidelines for video marketers.
How to Make Instagram Videos like a Pro
How to create amazing and engaging Instagram Videos? After these six simple steps, you will rock those video-making skills!
Savvy Tips to Create Engaging Marketing Content
A well-functioning social media presence can work wonders for your business. You have already created accounts and profiles to promote your activity on Facebook, Linkedin, Twitter, Pinterest... and despite this, your sales are always at the same point. Why? The...
How to use YouTube video ads to drive conversions
It’s easier than ever to promote your products and services with video ads, a tactic that’s traditionally been reserved for branding rather than direct response. However, YouTube is changing this paradigm by introducing new ad formats and video features aimed at...
How to Increase Your Ecommerce Sales with Video Marketing
Are you looking for ways to increase your ecommerce sales? Video marketing might be the answer you are looking for. Video marketing is not a new trend. But the way it has evolved and is being used is certainly new. Video marketing is a very effective strategy to boost...
Why you should use Video and Storytelling for your business
Have you ever wondered why we feel attracted to videos and stories? The reasons why you should use video and storytelling for your business. This content is part of a talk I've been invited to give to students at Digital House, a digital school. Are you using video?...
How to set up a Facebook Cover Video
Learn how to set up a Facebook Cover Video to make it fit perfectly in the cover area without losing important visual information. A few months ago you may have noticed that Facebook started slowly rolling out the video cover images feature for Facebook pages....
5 Steps to Using Personalized Video in SaaS Email Campaigns
Just like social media is central to video strategy, email marketing is central to distribution of personalized videos.
Melding the experience of receiving an email addressed to you personally with that of watching a video that speaks to you directly will distinguish your startup SaaS company in the minds of prospective customers. Personalized video is impactful because it speaks to one instead of many.
So what steps do you have to take to use personalization technology in your email campaigns? Here is a brief overview.
4 Tips for Telling a Story with Marketing Video
In today’s online world, businesses have seconds to win over customers with video; that makes it tempting to pack a list of benefits and calls to action into an explainer or other marketing video. Why should you avoid this temptation? Packing a bunch of information into a video is simply not as convincing nor memorable as telling a story with that information. And in order to inspire your viewers to take action, you need to convince them.
How Explainer Videos Help Your Business
Explainer videos are a common introduction to video marketing for many businesses. Explainers encapsulate your services or products into visuals and a clear, easy-to-follow narrative—a feat that is not always achieved to the same effect in web page or text format.