Are you looking for ways to increase your ecommerce sales? Video marketing might be the answer you are looking for. Video marketing is not a new trend. But the way it has evolved and is being used is certainly new. Video marketing is a very effective strategy to boost...
In today’s online world, businesses have seconds to win over customers with video; that makes it tempting to pack a list of benefits and calls to action into an explainer or other marketing video. Why should you avoid this temptation? Packing a bunch of information into a video is simply not as convincing nor memorable as telling a story with that information. And in order to inspire your viewers to take action, you need to convince them.
Explainer videos are a common introduction to video marketing for many businesses. Explainers encapsulate your services or products into visuals and a clear, easy-to-follow narrative—a feat that is not always achieved to the same effect in web page or text format.
The goal of social video is to encourage engagement and sharing among your target audience.
Now you can use Video Marketing on LinkedIn by uploading native videos, a new feature to help you reach a B2B audience. LinkedIn took its time, but now it has finally announced that you will be able to upload native videos to the platform from your mobile...
Essentials tips for you on producing awesome corporate video that captures the attention of your audience and converts their interest into investment.
An Intro Video on your Landing Page that explains your value proposition is the best way to send visitors to the next stage of your funnel. In this article, I will cover the steps to create your intro video using Wideo, a very easy-to-use intro video...
There is no doubt today that explainer videos are the most effective form of communication. Just looking at how video content engagement is growing exponentially on social media confirms it. See the “The Top 10 Video Marketing Stats to Know in 2017” If you think the...
Pitching your product ideas to investors and colleagues means packaging information into a presentation that persuades your audience to take action. This is what ultimately makes a successful presentation.
Successful landing pages share many of the same ingredients. A careful blend of clear call to action, sense of urgency, trust signals, and relevant visuals and copy hold great influence over how long people stick around your website.
Video encompasses all these elements; when done right, it can increase your landing page conversions and overall engagement.