Brand Wideo Challenge UPDATE
So how did we do?
WE DID AWESOME.
As in... 28 videos AWESOME!
Let's put that in perspective.
Across the business we have created less than 50 total videos. EVER.
IN JUST 14 DAYS We created 28!
For 1% of the cost.
Why are videos so important?
80% of internet users REMEMBER the videos they watch online
80% of internet users will WATCH a video in its entirety
Opposed to only 20% who will READ content in its entirety.
Videos also increase understanding by 74%.
90% of shoppers report [available] videos encouraged their buying decision.
Aren't you glad you have video now?
So let's talk next steps!
Your Brand Leader will touch base with suggested final touches.
For videos that need minor tweaks, the BM will make those adjustments and send to the PD for approval.
For larger edits and those who prefer, the creative team will take over!
[thunderous applause from those who didn't particularly enjoy this]
GREAT JOB EVERYBODY!!!