YouTube vs Facebook: Which video tool is right for you?

It’s a tough competition between YouTube and Facebook video these days. Ever since Facebook unveiled their native video component, they’ve been on a mission to take a slice of Youtube’s audience. Now that Facebook video is becoming a worthy opponent to YouTube, a big question remains for brands. If you had to choose one platform for all of your future video marketing needs, which one would you choose?

We reached out to some top video marketing experts to get their opinions. Read below to see what they had to say.
 

Brendan Cournoyer

“YouTube – it’s the #1 video platform after all. TrueView ads alone are a powerful option for driving brand awareness with video. Beyond that, Facebook audiences are just less & less receptive to biz-centric and marketing messages – especially for B2Bs.”
 
Brendan Cournoyer, is the Director of Content Marketing w/ Brainshark. He tweets about content strategy, sales enablement, inbound, and SEO.

The Shelf

“My suggestion would be YouTube and to utilize video bloggers that carry a ton of influence.”
 
The Shelf is an influencer marketing platform for brands.

Sam Hurley

“It depends if they have a budget to advertise within the platforms. If not, YouTube! Facebook is very tough to crack organically.”
 
Sam Hurley is the head of search at Midas Media as well as a growth hacker and a digital marketing enthusiast.

Rachel Parker

“All your videos need to be on YouTube. Why? Three words: Owned By Google. If Facebook is important to your content marketing program, it’s worth the extra effort to upload your video there as well, as native videos obtain far greater reach than linked videos.”
 
Rachel Parker is the owner of Resonance. She helps businesses attract and retain customers through the power of quality content.

Karim Noumjaib

“YouTube is still king. Why? Because they were the first, and that is what they do. YouTube is YouTube. What’s Facebook? I don’t even know what it’s trying to be anymore, and I think it’s hurting them. YouTube is still the second biggest search engine after Google. People trust it, they like it, they know it, they use it. There is no reason to abandon such a great platform for the potential of another.”
 
Karim Noujaim is an internet marketing consultant and the founder of DatTwenty.com.

Cindy Yang Lee

“Depends on what brands are trying to do, but I will say that Facebook’s ability to put viewers in a custom audience is too powerful to ignore.”
 
Cindy Yang Lee is the search & social media marketing manager for Xerox Office and a portrait photographer.

Pratik Dholakiya

“Both are essential. You can’t rely on one platform as they have their unique audiences.”
 
Pratik Dholakiya is a content marketing influencer and the co-founder of E2M Solutions and MoveoApps. He is also a contributor for Fast Company, Moz,and Entrepreneur.

Lauren Mckay

“It depends on the audience and the goals. I think Facebook is great for reach and visibility, but YouTube is better for engaging viewers. The average Facebook viewer watches a video for two seconds, and the average YouTube viewer watches for thirty seconds.”
 
Lauren Mckay is a creative writer and the editor of the content marketing agency Brafton.

Douglas Karr

“I don’t think it’s one or the other. I think it’s both – with testing, optimization, and paid advertising.”
 
Douglas Karr helps marketing technology companies with their marketing and technology. He is also the founder of Marketing Tech Blog.

Sanjeeva Shukla

“The truth is both YouTube and Facebook are required to be integral parts of an effective online video marketing strategy. In fact, having Facebook now adds to your capacity to spread out fast and then get watched on YouTube by your audience. You can use the strengths of both platforms to maximize the effectiveness of your video marketing strategy. Reach out to your more serious prospects on YouTube, and use Facebook to create and engage with your community and build your sales.”
 
Sanjeeva Shukla models startups and businesses, and advises governments on growth of ICT-based industry verticals.

Florian Bracht

“Both! Plus Instagram and Snapchat! I think brands should be on both platforms but with different kinds of content. Focus on the one that is most relevant for your peer-group. Why? YouTube is more like a search engine (users pull information), whereas Facebook is your personal news stream. How? Trial and error. Try different content for all platforms.”
 
Florian Bracht is in charge of online marketing, social media and SEA at Exelution.


 
Which platform would you choose? Share with us in the comments.
 

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4 responses to “YouTube vs Facebook: Which video tool is right for you?”

  1. mori says:

    Of course both and also some other. Multichannel is the one and only thing.

  2. Don’t Blow It and Think Twice dear people !!!

  3. I will have to give this round to YouTube. Once you upload a video to Facebook then it is difficult to share it onto other social media networks. Unlike uploading a video to YouTube then it is very easy to share the video to Facebook, Twitter, Google etc. in a minute or so with very little effort.

  4. […] I replied to Wideo out of simple courtesy – and it turns out they were looking for suitable content for their new video marketing blog post. […]

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