It’s a tough competition between YouTube and Facebook video these days. Ever since Facebook unveiled their native video component, they’ve been on a mission to take a slice of Youtube’s audience. Now that Facebook video is becoming a worthy opponent to YouTube, a big question remains for brands. If you had to choose one platform for all of your future video marketing needs, which one would you choose?
We reached out to some top video marketing experts to get their opinions. Read below to see what they had to say.
“YouTube – it’s the #1 video platform after all. TrueView ads alone are a powerful option for driving brand awareness with video. Beyond that, Facebook audiences are just less & less receptive to biz-centric and marketing messages – especially for B2Bs.”
Brendan Cournoyer, is the Director of Content Marketing w/ Brainshark. He tweets about content strategy, sales enablement, inbound, and SEO.
“My suggestion would be YouTube and to utilize video bloggers that carry a ton of influence.”
The Shelf is an influencer marketing platform for brands.
“All your videos need to be on YouTube. Why? Three words: Owned By Google. If Facebook is important to your content marketing program, it’s worth the extra effort to upload your video there as well, as native videos obtain far greater reach than linked videos.”
Rachel Parker is the owner of Resonance. She helps businesses attract and retain customers through the power of quality content.
“YouTube is still king. Why? Because they were the first, and that is what they do. YouTube is YouTube. What’s Facebook? I don’t even know what it’s trying to be anymore, and I think it’s hurting them. YouTube is still the second biggest search engine after Google. People trust it, they like it, they know it, they use it. There is no reason to abandon such a great platform for the potential of another.”
Karim Noujaim is an internet marketing consultant and the founder of DatTwenty.com.
“It depends on the audience and the goals. I think Facebook is great for reach and visibility, but YouTube is better for engaging viewers. The average Facebook viewer watches a video for two seconds, and the average YouTube viewer watches for thirty seconds.”
Lauren Mckay is a creative writer and the editor of the content marketing agency Brafton.
“The truth is both YouTube and Facebook are required to be integral parts of an effective online video marketing strategy. In fact, having Facebook now adds to your capacity to spread out fast and then get watched on YouTube by your audience. You can use the strengths of both platforms to maximize the effectiveness of your video marketing strategy. Reach out to your more serious prospects on YouTube, and use Facebook to create and engage with your community and build your sales.”
Sanjeeva Shukla models startups and businesses, and advises governments on growth of ICT-based industry verticals.
“Both! Plus Instagram and Snapchat! I think brands should be on both platforms but with different kinds of content. Focus on the one that is most relevant for your peer-group. Why? YouTube is more like a search engine (users pull information), whereas Facebook is your personal news stream. How? Trial and error. Try different content for all platforms.”
Florian Bracht is in charge of online marketing, social media and SEA at
Which platform would you choose? Share with us in the comments.