The Top 10 Video Marketing Stats to Know in 2017

In 2016, video dominated social feeds and proved that it was more than just a marketing luxury—it should be an essential part of any online strategy.

According to a recent Google survey, 68% of YouTube users watched YouTube to help make a purchase decision. This year, video will increasingly inform consumer decisions and connect businesses with people on the internet. Social media giant Facebook has responded to this evolving landscape by launching Facebook Live, a live video streaming technology. Wideo has also launched exciting product updates for sharing videos, including a sleek new video preview page.

Here’s what your business has to know about video to stay on top of the trends and to integrate video content into your digital strategy in 2017.

Video continues to deepen engagement and drive conversions.

1. 80% of all global consumer Internet traffic will come from video by 2019 (Source via Hubspot)

2. 52% of marketing professionals worldwide name video as the type of content with the best ROI (Source)

What does this mean?

Beyond having SEO value, video delivers results because it feeds people’s appetite for visual content. Your business should try using video in landing pages, email newsletters, or social media platforms to meet your marketing goals. Because of its visual quality, video captures attention in ways that text-only content doesn’t.

Product video plays a major role in the customer experience.

3. 92% of shoppers say visuals are the most influential factor affecting purchase decisions (Source via Invodo)

4. Almost 50% of internet users look for videos related to a product or service before visiting a store (Source)

What does this mean?

If you are not using video to help existing customers understand your products or to help potential customers discover your business, then you are losing out to the competition. Produce and share videos regularly to increase your online visibility.

Video is changing digital strategy.

5. 60% of marketers use video in their marketing and 73% plan on increasing their use of video (Source)

6. 51% of B2B marketers prioritized creating visual content assets in 2016 (Source)

What does this mean?

Not having the time or budget should not be an excuse for not doing video marketing. No matter your size or industry, video enhances communication between brands and their audiences.

Pro Tip: Our templates gallery is perfect for creating custom videos in less time.

Social media is one of the biggest platforms for video.

7. Native Facebook videos have a 135% greater organic reach compared to photos (Source)

8. The majority of Twitter users (82%) watch video content on Twitter (Source)

What does this mean?

Social media and video go hand in hand. If you want to increase audience reach and drive results on Facebook, YouTube, Twitter, LinkedIn or any other social channel, then video content will be essential to your marketing efforts.

Bonus: Live video is trending

A significant 50% of marketers plan on using live video services such as Facebook Live and Periscope, and 50% want to learn more about live video. (Source)

Use video in email to maximize results.

9. Using the word “video” in email subject lines boosts overall click-through-rates by 7%-13% (Source)

10. Using videos for email marketing can increase sharing and forwarding by 50% (Source)

What does this mean?

Don’t limit your email marketing to text and images and don’t limit your video distribution to social media and landing pages. Combining video and email brings more attention to your videos, refreshes your newsletters, and helps build brand loyalty.

Try out our Marketing Video Templates

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One response to “The Top 10 Video Marketing Stats to Know in 2017”

  1. Shweta verma says:

    Nice post. And I agree with you that social media is the biggest platform for videos. Here you can promote through videos and hence can get a good number of visitors to your site. And they all are relevant too.

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