How to use Video Marketing on LinkedIn (Upload Native Videos!)

a hand holding a cellphone with linkedin and a video play icon

Now you can use Video Marketing on LinkedIn by uploading native videos, a new feature to help you reach a B2B audience.

LinkedIn took its time, but now it has finally announced that you will be able to upload native videos to the platform from your mobile device.

There is no doubt that this will be a game changer for your business-focused video marketing strategies.

 

Among other benefits, uploading native videos will help you make your clients feel much closer to your brand and products, connecting with to them and building a stronger long-term relationship.

 

You can upload native videos to announce new features, products, stories about your company from the inside, or even live events broadcast to your customers.

 


Awesome Video Metrics

This feature has only launched to 500 users as a small test, so there’s not much information on metrics yet. But of course one of the best features is metrics.

 

Besides basic metrics – such as views, likes and shares – you’ll also have access to viewers’ valuable, LinkedIn-exclusive (job titles, work places, geolocation, etc.)

 

Meanwhile, you can embed videos

If you don’t have the Video Camera icon on your LinkedIn app yet, you can still embed YouTube videos just like on Facebook or Twitter.

 

Follow these easy steps to embed a YouTube video on LinkedIn:

  1. Go to your YouTube channel and find the video you want to share
  2. Click the share button.
  3. Click the LinkedIn icon. A new pop-up window will appear.
  4. Create your update in the new window.
  5. Click whatever options you want.
  6. Click Share.

 

screen shown to share youtube videos

And that’s it! The video will be embedded in your timeline.

 


Conclusion

This is another great sign that Video will continue to grow in every field and on every platform.

Video is one of the best communication strategies for your business and a very powerful tool in terms of B2B segments.

Just keep checking your LinkedIn mobile app to see if you have the video camera button in the posts section.

 

Make Your Own Wideo