4 Tips for Telling a Story with Marketing Video

In today’s online world, businesses have seconds to win over customers with video; that makes it tempting to pack a list of benefits and calls to action into an explainer or other marketing video. Why should you avoid this temptation? Packing a bunch of information into a video is simply not as convincing nor memorable as telling a story with that information. And in order to inspire your viewers to take action, you need to convince them.

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Good Ways to Increase Conversions for Your Landing Page Video

Successful landing pages share many of the same ingredients. A careful blend of clear call to action, sense of urgency, trust signals, and relevant visuals and copy hold great influence over how long people stick around your website.

Video encompasses all these elements; when done right, it can increase your landing page conversions and overall engagement.

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