Explainer videos are a common introduction to video marketing for many businesses. Explainers encapsulate your services or products into visuals and a clear, easy-to-follow narrative—a feat that is not always achieved to the same effect in web page or text format.
In today’s online world, businesses have seconds to win over customers with video; that makes it tempting to pack a list of benefits and calls to action into an explainer or other marketing video. Why should you avoid this temptation? Packing a bunch of information into a video is simply not as convincing nor memorable as telling a story with that information. And in order to inspire your viewers to take action, you need to convince them.
Successful landing pages share many of the same ingredients. A careful blend of clear call to action, sense of urgency, trust signals, and relevant visuals and copy hold great influence over how long people stick around your website.
Video encompasses all these elements; when done right, it can increase your landing page conversions and overall engagement.
With video content and especially personalized video, timing is crucial for getting people to watch and take action. However, identifying these customer moments is not always clear-cut. Even the distance between the top of the funnel and the middle of the funnel is full of steps that can lead to the next one—or lead people out of your marketing funnel completely.
Just like social media is central to video strategy, email marketing is central to distribution of personalized videos.
Melding the experience of receiving an email addressed to you personally with that of watching a video that speaks to you directly will distinguish your startup SaaS company in the minds of prospective customers. Personalized video is impactful because it speaks to one instead of many.
So what steps do you have to take to use personalization technology in your email campaigns? Here is a brief overview.
How do you know your personalized video has all the ingredients of an engaging experience that will inspire people to become customers?
We’ve rounded up the best practices of marketing videos designed to drive leads and take your business to the next level. Follow the links below each practice for resources on how to implement them.
What is personalized video?
Personalized video uses data such as name, email, and images to send video communication that has been customized to the viewer and their needs. The idea behind personalized video is to capture people’s attention at the right moment in their customer journey with the right content. For start-ups, this creates many opportunities for getting ahead of the competition.
Creating a Facebook strategy that effectively uses content and video to ultimately reach target customers requires a bit of data and insight. Here are 8 Facebook statistics to help guide you.
There are many ways you can personalize video to generate leads and close the deal. Here are some ideas to test in your sales process.
If your business is doing video marketing, then personalized video can be a strong asset for achieving your goals during every step of the customer journey.
What is personalized video and how does it differ from traditional video? And how do you know what moments your business should capitalize on with personalization technology? Here are some ideas.
Pentagrama began using Wideo’s video solution to build social media presence and deepen audience engagement for the clients. Read their story below.