4 Tips for Telling a Story with Marketing Video

In today’s online world, businesses have seconds to win over customers with video; that makes it tempting to pack a list of benefits and calls to action into an explainer or other marketing video. Why should you avoid this temptation? Packing a bunch of information into a video is simply not as convincing nor memorable as telling a story with that information. And in order to inspire your viewers to take action, you need to convince them.

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